Apple - Legal - Sales Policies - U.S. Retail Sales (2024)

U.S. Sales and Refund Policy

Thanks for shopping at Apple. We want you to have a rewarding experience while you’re exploring, evaluating, and purchasing our products, whether you’re in an Apple Store location, on Apple Store Online, using the Apple Store App, or calling Retail Customer Care (“Apple Store”).

By placing an order or making a purchase at an Apple Store, you agree to the terms below, along with Apple’sPrivacy Policyand Terms of Use.

Standard Return Policy

We believe you will be thrilled with the products you purchase from the Apple Store. In the unlikely event a product is not what you expected, you can return or exchange it with a receipt within 14 days of the date you receive the product from Apple. The product must be in its original condition with all of its included parts, accessories, and packaging and we’ll exchange it or offer a refund based on the payment method. In addition, please note:

  • Apple products purchased through other retailers must be returned to those retailers in accordance with their returns and refunds policies.
  • Products can be returned only in the country where purchased.
  • For returns for cash or cash equivalent over $750, Apple will mail a refund check to you within 10 business days.
  • For returns with a gift receipt, Apple will offer you an Apple Gift Card.
  • For returns paid with your Apple Account balance, Apple will refund the portion paid to your Apple Account or, if unable, an Apple Gift Card.
  • Returned products may require inspection. If approved, a refund or exchange will be issued within 10 business days.
  • Apple provides security features to protect your product in case of loss or theft. If these features were activated and cannot be disabled by the person in possession, Apple may refuse the return or exchange.
  • To return ten or more of the same product, you must return to the Apple Store where purchased.
  • For complete details on how to return a product purchased at the Apple Store please visit the page.

Return of AppleCare+ under an iPhone Upgrade Program

Should you return the AppleCare+ portion of your iPhone Upgrade Program, you will lose your Upgrade Option as set forth in .

Returns of Products with Wireless Services – Service Cancellation

Wireless carriers have different service cancellation policies. Returning Apple products with wireless services may not automatically cancel or reset your wireless account. You are responsible for your wireless service agreement and any fees associated with your wireless account. Please contact your wireless service provider for more information.

ZEISS Optical Inserts

ZEISS Optical Inserts - Prescription are custom, third-party products and may not be returned to an Apple Store location. Apple will accept returns on behalf of ZEISS within 14 days of the date you receive them. To return, sign in to your Order Listing page or call 1-800-MY-APPLE.

ZEISS Optical Inserts - Readers can be returned to an Apple Store location. Apple will accept returns within 14 days of the date you receive them. To return, go to an Apple Store location, sign in to your Order Listing page, or call 1-800-MY-APPLE.

Additional Apple Product Terms

The purchase and/or use of Apple products are subject to additional terms and conditions found at https://www.apple.com/legal/slaandhttps://www.apple.com/legal/warranty.

Making unauthorized modifications to the software on an iPhone violates the iPhone software license agreement and is jail-breaking. If you are unable to use your iPhone due to an unauthorized software modification, its repair will not be covered under the warranty.

Pricing and Price Reductions/Corrections

Apple reserves the right to change prices for products at the Apple Store at any time, and to correct inadvertent pricing errors. Additional information about pricing and sales tax is available on thepage. If you were charged more than the posted price in an Apple Store location, see a Manager about a refund of the overcharge.

Should Apple reduce the price on any Apple-branded product within 14 calendar days from the date you receive your product, visit an Apple Store location or contact Retail Customer Care at 1-800-MY-APPLE within 14 days of the price change to request a refund or credit of the difference in price. This excludes limited-time price reductions and special sales events, such as Black Friday. Price protection is limited to 10 units of a particular product and we may require that you have the product with you and/or have proof of possession to use it.

Prices shown are in U.S. dollars. If you pay for your order with an international card, the price may fluctuate with exchange rates and/or your card issuer may charge foreignconversion charges and fees.

Order Acceptance/Confirmation

Apple may refuse or cancel any order or limit order quantity. Apple may also require additional qualifying information prior to processing any order. Once we receive your online or phone order, we’ll provide you with an email order confirmation. Your receipt of an order confirmation does not signify acceptance of your order or constitute confirmation of our offer to sell; we are simply confirming that we received your order. The Apple Store reserves the right to accept or decline your order at any time for any reason. If Apple cancels an order after payment, Apple will refund it.

Shipping & Delivery

Please review thepage to learn about how and when you will receive the products you purchased fromthe Apple Store. Since delivery of your order can be impacted by events beyond Apple’s control onceit leaves our facilities, Apple cannot be held liable for late deliveries. We will, however, work with you to ensure a smooth delivery.

As Apple takes care of the dispatch of the products you purchase on the Apple Store, the riskof loss of, or damage to, products shall pass to you when you, or a person designated by you, acquires physical possession of the products. Title in the products shall pass to you when the products are picked up by the carrier from our warehouse. At this point, you will receive the Shipment Notification Email.If there are any issues with delivery, please contact Apple to resolve.

In-Store Pickup and Return

Apple offers in-store pickup for many of its products. Certain products and payment methods, however, may not qualify for in-store pickup. Only you or the person designated by you may pick up the item(s) purchased. A government-issued photo ID and order number will be required for pickup. Apple will notify you when your order is ready and the date by which you need to pick up your items. We’ll also send you a reminder or two, in case it slips your mind. If you don’t pick up your order, Apple may cancel it. Please visit http://apple.com/us/shop/help/shipping_deliveryfor more details.

Pickup Contact

If you select in-store pickup, you may be able to designate a third party to pick up your order. You must provide their name and email address. Certain products and payment methods are not eligible for in-store pickup by a third party. The third party will need to bring a government issued photo ID and order number for pickup. Apple is not responsible for actions taken by the third party once your item(s) have been picked up.

Consumers Only

The Apple Store sells and ships products to end-user customers only, and we reserve the right to refuse or cancel your order if we suspect you are purchasing products for resale.

U.S. Sales and Shipping Only

The Apple Store accepts orders from billing addresses within the U.S. and most U.S. territories. Products purchased online from the U.S. will only be shippedto addresseswithin the U.S. and are subject to U.S. and foreign export control lawsand regulations. Products must be purchased, sold, exported, re-exported, transferred, and used in compliance with these laws andregulations.To purchase Apple products online from outside of the U.S., please visit https://www.apple.com/choose-country-regionfor international Apple Store information.

Product Availability and Limitations

Given the popularity and supply constraints of some products, Apple may have to limit the number available for purchase and reserves the right to change the number at any time, even after you place an order. In the event we cannot supply a product you ordered, Apple will cancel the order and refund your purchase price.

Gift Cards

Apple Gift Cards cannot be returned. For Apple Gift Card Terms and Conditions, please visit https://www.apple.com/legal/giftcards/applestore.

iPhone Installments

For iPhone Installments Terms and Conditions, please visit https://www.apple.com/legal/sales-support/iphoneinstallments_us.

Apple - Legal - Sales Policies - U.S. Retail Sales (2024)

FAQs

What is Apple's retail sales strategy? ›

Apple Stores redefine sales by focusing on enriching lives, not just making transactions. Sales staff prioritize customer needs without pushy sales tactics or commission incentives. Align your brand's vision to serve your customers effectively.

What is Apple retail attendance policy? ›

"Apple is tracking employee attendance (via badge records) and will give employees escalating warnings if they don't come in 3x per week. "At Apple, some orgs are saying failure to comply could result in termination, but that doesn't appear to be a company-wide policy," she added.

What is the Apple legal refund policy? ›

We believe you will be thrilled with the products you purchase from the Apple Store. In the unlikely event a product is not what you expected, you can return or exchange it with a receipt within 14 days of the date you receive the product from Apple.

What laws does Apple have to follow? ›

The Electronic Communications Privacy Act (“ECPA”) governs the authorized disclosure of data, including customer content, by Apple. An exception to the requirement that government or law enforcement obtain a search warrant for customer content is provided by ECPA in situations in which the case involves an emergency.

What is the Apple sales method? ›

The APPLE tactic follows

A (approach) - personalized approach and warm greetings. P (probe) - try to understand the customer's needs. P (present) - present the solution for the customer's needs. L (listen) - listen to the questions and answer to them.

What is the secret of Apple's retail success? ›

The biggest secret to Apple's success isn't about big and extravagant ideas but of simplicity. Apple makes every project and idea into successful campaigns and products by distilling them to their essence. Keeping things simple was Steve Jobs' way of dealing and making success out of projects and ideas.

What are Apple's policies? ›

Honesty—Demonstrate honesty and high ethical standards in all business dealings. Respect—Treat customers, partners, suppliers, employees, and others with respect and courtesy. Confidentiality—Protect Apple's confidential information and the information of our customers, partners, suppliers, and employees.

What are the HR policies of Apple Company? ›

The HR strategies of Apple always seem to hire a diverse, independent, talented employee who doesn't need direction. Apple always tries to make their employees self-motivated, innovative and they give the employees full career support.

What are the codes of ethics for Apple? ›

Apple requires the people it does business with to comply with our principles of Honesty, Respect, Confidentiality, and Compliance, and with all applicable policies, when providing goods or services to Apple or acting on our behalf.

Can Apple refuse a refund? ›

- "From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim." Make of this what you will.

Does Apple usually give back refunds? ›

For any other undamaged product, simply return it with the original receipt (or gift receipt) and original packaging within 14 days of the date you receive the product. If the item is returned within this timeframe, we'll exchange it or offer a refund based upon the original payment method.

How to dispute Apple purchases? ›

If it's an Apple transaction

Tap "Report an Issue." Tap "I need help from Apple with this transaction." Then tap "Report a Problem to Apple." Sign in with your Apple ID and password. Under "What can we help you with?" tap "Request a refund," then complete the form and tap Submit.

What are the legal issues with Apple? ›

Antitrust
  • Apple iPod, iTunes antitrust litigation. ...
  • Apple and AT&T Mobility antitrust class action. ...
  • European antitrust investigation. ...
  • eBook price-fixing lawsuit. ...
  • High-Tech Employee Antitrust Litigation. ...
  • iOS fees litigation. ...
  • Epic Games lawsuit. ...
  • Anticompetitive litigation.

What is Apple's employee attendance policy? ›

Apple will reportedly monitor employee attendance to make sure they are complying with a company requirement that they report to the office at least three days a week.

How do I contact the legal department at Apple? ›

For legal questions, please go to apple.com/legal/contact and select from the drop-down menu provided. To report suspected counterfeit or knockoff products, or other forms of suspected infringement of Apple intellectual property, select Counterfeits & Knockoffs from the drop-down menu.

What is the selling strategy of Apple? ›

Focus on value: Apple focuses on their Unique Value Proposition (UVP). Apple is not afraid to price its products based on their value. They market the UVP of their products, how they improve the aspects of their customers' lives and quote the price for it. Loyal customers see the worth and readily pay the price.

What are Apple store sales techniques? ›

2. Sell the A.P.P.L.E. way
  • A: Approach customers with a personalized, warm welcome.
  • P: Probe politely to understand all the customer's needs.
  • P: Present a solution for the customer to take home today.
  • L: Listen for and resolve any issues or concerns.
  • E: End with a fond farewell and an invitation to return.
May 4, 2023

What is Apple's sales model? ›

In conclusion, Apple's business model is built upon principles like product design, vertical integration, and innovation. These principles have allowed Apple to create a unique and desirable brand that consistently delivers groundbreaking products and a seamless user experience.

What type of strategy does Apple use? ›

Apple's global marketing strategy is a multifaceted approach that revolves around four key pillars: wide acceptance, brand value, competitive advantage, and low imitation.

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