Benefits of Local SEO | Local SEO Services MPLS | Perrill (2024)

Calling all content goblins – sorry, SEOs! Are you struggling to get your content ranking in your local area? Growing local visibility is an important part of SEO, especially if you have a storefront or local business that you're trying to promote. And regardless of what the infamous Verge article said, local SEO is a strategic, effective way to get more eyes on your local business.

There are a few tactics that you need to be executing if you want to dominate your local search scene. With SERPs constantly shifting and AI updates creating a tumultuous search landscape, it's important to focus on the areas you have some level of control over.

What is local SEO and why is it important?

Local SEO involves optimizing your website to increase local traffic and visibility. With local SEO, marketers can locally optimize their websites by using longtail keywords or geographic distinguishers. This allows you to reach a more targeted local audience to whom you can tailor your messaging.

The two biggest benefits of local search engine optimization are:

  1. Increasing local traffic
  2. Building brand awareness in your target market

Local SEO helps drive traffic, whether digital or physical, in your specific area. Rather than optimizing for more general search queries, local SEO allows you to hone in on your target location.

Which types of businesses should focus on local SEO?

Local SEO is an option for all businesses but is most effective for those that have a physical storefront or that cater to a specific area. For instance, it makes a lot of sense for a local Twin Cities brand like Spyhouse Coffee Roasters to focus on local SEO. With multiple physical locations across the Twin Cities, Spyhouse will want to show up when users are searching for coffee shops near them. Focusing on local strategies might make less sense for national brands or fully e-commerce businesses.

For businesses that do have a physical storefront or a target region of focus, local SEO can provide a way for a business to stand out and connect with consumers in that particular area.

Building a local SEO strategy

There are several tactics that can help grow your business's local presence. Here are a few ways to start building your local SEO strategy.

Utilize local listings

When looking for information about a local business, most users navigate directly to map apps to get important information like hours of operation and directions at their fingertips. This is where claiming, managing, and optimizing your business listings becomes critical.

While Google Maps reigns supreme as the go-to maps app with 67% of all smartphone users utilizing Google Maps, Apple Business Connect, Yelp, and Bing Places have entered the chat, hoping to break up the long-standing Google Business Profile monopoly.

If you don't already have one or more of these local listings set up, you should add it to your 2024 SEO strategy to accurately represent your online business and take advantage of qualified local traffic. With 81% of consumers using Google to evaluate local businesses, setting up your business listings, especially your Google Business Profile listing, is crucial to not missing out on high-intent traffic.

Setting up local listings is an important way to get your business discovered locally online. These listings provide businesses with a place to share information like hours, location(s), reviews, and more, all of which are extremely useful for local businesses to be easily accessible to customers. Plus, in the case of Google and Apple, it integrates with maps so that if a user finds your business and wants to navigate to it, they can easily click on the map feature to get directions.

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Not only that, but most local listings highlight reviews that have a significant influence on consumers' decision-making process.

Once you have one or more of these local listings set up, you should ensure they're updated regularly with the most up-to-date information regarding your business. You can also take advantage of sharing the latest updates such as blog posts or limited-time offers to your profile to share unique insights and provide further value to your audience.

Leverage Google's Local Map Pack

By utilizing Google Business Profile, your business will be eligible to show up in the Local Map Pack, which is a handful of local listings that show for a local keyword like "ice cream shop near me" or "bike rentals in Minneapolis."

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These keywords are extremely valuable because of their high intent. Because the Map Pack shows up before other listings for many local keywords, it's extremely important to try to rank in the Map Pack. To rank, make sure to keep your Google Business Profile fully updated with your business information, categorize your business, and keep an eye on your reviews.

Ensure your website is mobile-friendly

If your website isn't mobile-friendly at this point, it's an absolute must that you update it. 92.3% of internet users access the internet using a mobile phone, so if your website isn't mobile-friendly and responsive, you're sure to lose out on site visitors. This goes for any type of SEO strategy, but it's especially important in regards to local SEO strategy because it can be a major Google ranking factor.

Fully optimize your contact page

When you're trying to figure out where a company is located, where do you navigate to on their site? The contact page, of course! If you don't have all of your locations listed on your contact page along with maps to get there, then you're likely missing out on some local SEO traffic.

You should also optimize the contact page with your target keywords that can elevate the page in SERPs.

Create a local backlink strategy

Backlinking is one of the most dreaded areas of SEO, but when you attack it from a local stance, it doesn't have to be so daunting.

Think of any organizations you sponsor or collaborate with and start there. Local partnerships are a great way to increase your backlinks, and local backlinks are the ones that will matter most to your local SEO strategy.

Build citations

To further ensure that the correct information for your business is showing up in search results, you should be taking advantage of citation building.

Citation building is a way of developing credibility for your local business since web crawlers take it as a sign of trustworthiness when they find your business listed in credible directories.

When building citations, make sure to send the most relevant and up-to-date information to citation directories so your business' website, products, and services will be accurately displayed to users in SERPs.

Take advantage of reviews

Reviews are a great way to build out your local presence, but negative reviews can really bring you down (mentally and literally in SERPs).

Encourage reviews whenever possible, but make sure you're providing strong customer service to back your business. Positive reviews can boost your rankings in local business listings, pushing you toward ranking first.

Integrate your content and SEO strategies

Content creation is a huge aspect of any good SEO strategy. For local SEO, consider how you can put a local spin on pieces of content like blog posts to provide better value to your target audience. Localized content can resonate better with your desired users while giving you more opportunities to rank for less competitive, hyper-local queries.

Utilize social media channels

It's crucial to have a social media presence for a number of reasons, including for local SEO. Not only is it a strategic place to promote your local content, but it's also one more place where your target audience can find you and understand where you're located and what you offer.

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One of our clients has a bunch of locations across the Twin Cities. Instead of having just one social account for all of the locations to share, they have separate Instagram accounts for each location. This allows them to get familiar with their audience, communicate in personalized ways, and include links to their specific location. Plus, if promotions or specials are going on only at select locations, those Instagram accounts can communicate that to their audience.

Make sure that you are including business information in your social media profile wherever possible. If there's a place for hours and a website link, add them. It will only benefit you.

Create a successful local SEO strategy with Perrill

Just like with any SEO strategy, it can take time to rank higher and grow your organic traffic. These tips should help guide your website in the right direction, helping you navigate the local search scene.

If you could use a more fully-formed SEO strategy, we're here to help. We take a unified approach to digital marketing that allows us to build holistic strategies informed by social media, SEO, paid media, content marketing, and more to craft a multi-faceted strategy that makes sense for your unique business needs.

Ready to elevate your presence in the digital space? Reach out to talk to our team of experts.

Benefits of Local SEO | Local SEO Services MPLS | Perrill (2024)

FAQs

Benefits of Local SEO | Local SEO Services MPLS | Perrill? ›

Local SEO is a powerful tool for driving highly targeted traffic to your business. It helps you reach potential customers at the exact moment they're searching for the services you offer—virtually 24/7. By optimizing for local search terms, you're making sure your business appears when it matters most.

Is doing a local SEO worth it? ›

Local SEO is a powerful tool for driving highly targeted traffic to your business. It helps you reach potential customers at the exact moment they're searching for the services you offer—virtually 24/7. By optimizing for local search terms, you're making sure your business appears when it matters most.

What business is likely to benefit from local SEO practices? ›

Service-Based Businesses

Professionals such as plumbers, electricians, HVAC technicians, and other service-based businesses depend on local customers. Local SEO helps these businesses become more visible to potential clients in their service areas.

What is the difference between local SEO and regular SEO? ›

While traditional SEO focuses on improving your site's visibility on a national or global scale, local SEO focuses on improving your visibility in local search rankings. SEO and local SEO use many of the same strategies.

What are the three pillars of local SEO? ›

Proximity, prominence, and relevance are the three pillars of local search. Local SEO employs a wide array of technical and creative efforts to convince search engines that a business should be prominent in their results as a relevant answer to online searchers in close proximity to each business location.

How much does the average local SEO cost? ›

The average hourly rates of local SEO services cost $128. The price varies depending on the service type you'll get from the company. Each SEO company also uses different SEO pricing models, which may include additional costs and retainer fees. They can impact the cost as well.

Which is better local SEO or paid search? ›

PPC provides immediate visibility on Google search, while SEO helps in establishing credibility and long-term brand recognition. The benefits of SEO, especially local SEO strategy, include high visibility in local search results, which is ideal for local businesses looking to expand.

Is local SEO profitable? ›

Absolutely. Local SEO targets your audience in specific geographic areas, driving targeted traffic to your site and boosting foot traffic to your physical location. This sharp focus increases the chances of converting leads into sales, directly impacting profits.

What kind of businesses need local SEO? ›

What Kind of Business Needs Local SEO?
  • Restaurants and Cafe : As you know people often search for places to have food with their friends and family and also that too their near locality. ...
  • Retail Stores : ...
  • Service Based Business : ...
  • Medical and dental practices : ...
  • Legal Firms :
Oct 25, 2023

What is the best strategy for local SEO? ›

Top 10 Ways to Improve Your Local SEO Right Now
  1. Create a Google Business Profile. ...
  2. Get Regular Reviews from Happy Customers. ...
  3. Optimize for Voice Search. ...
  4. Create Content Based on Local News Stories or Events. ...
  5. Optimize Your Website for Mobile. ...
  6. Hone in on Local Keywords. ...
  7. Use Location Pages or a Location-Specific “About Us” Page.
Nov 27, 2023

Why does my business need local SEO? ›

Local SEO can help you build a stronger relationship with your consumers, making them more likely to choose you over a competitor in the future. It can also increase the positive sharing that your customers do with their friends, which could lead to increased sales and consumers in the future.

Who benefits from local SEO and why? ›

In simple words, local SEO is a method to enhance a website's traffic using local searches. Through local SEO, your business can improve organic traffic from searches done by customers from immediate areas. So when customers search for any product or service, the foremost results will be businesses near the users.

How do I dominate local SEO? ›

How to Dominate Local Search
  1. Make Your Google Business Profile Awesome. ...
  2. Perfect Your Local Keyword Research. ...
  3. Publish a Robust Library of Local Content. ...
  4. Add Specific Location Pages to Your Website. ...
  5. Leverage Local Structured Data Markup. ...
  6. Make Your Website Mobile Friendly.

Do I need a website for local SEO? ›

You do the work offline, let local media cover you, and a good PR online. This will give your business a boost in online searches. You don't need a website to get local SEO to work for you. Such efforts will make your visibility on search engines better.

Why is local SEO an important factor for Google? ›

Why is local SEO important? The most significant advantage of local SEO is that it appears first in search engines and Google Maps results. Whenever a business ranks at the top of local search results, it enjoys higher visibility, upsurged site traffic, and more foot traffic to its physical location.

How does local SEO increase profits? ›

Measuring the Impact of Local SEO on Your Business Profits

By improving your visibility in local search results and attracting more qualified leads from your target geographic area, you can drive more foot traffic, phone calls, and online conversions that directly impact your revenue.

How important are Google posts for local SEO? ›

GMB posts engage customers and invite responses. The social signals are strong SEO factors. Google My Business posts direct customers' clicks (CTR) to other elements of your GMB or pages of your website. This traffic boosts your SEO scores.

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