- The American Brand's Special Series, as part of the “Last Call” Brand tribute, also arrive
sin Europe. A Project in true Dodge style which gives enthusiasts the last opportunity to benefit from the HEMI motorization on Chargers and Challengers. - The Special Series vehicles are produced and marketed in limited edition – a unique opportunity for enthusiasts of the Brand to secure an exclusive model and to be part of the Last Call iconic generation journey.
- With seven muscle car models drawing inspiration from icons of the past in the lineup, five of which marketed in Europe, the first one is the exclusive Dodge Challenger Shakedown, which was inspired by the 2016 edition.
- All of the Charger and Challenger 2023 models include a commemorative “Last Call” underhood plaque and are each available in 14 exterior color options, including three heritage colors.
- In parallel, Dodge expands the popular Jailbreak pack to the 717hp Charger and Challenger SRT Hellcat models for an even more advanced level of customization.
Dodge bids farewell to the HEMI Charger and Challenger models with a Project in line with the values that always set it apart. The American Brand will end production on the two iconic models in the current version by the end of the 2023 and, in their last months of existence, has launched the “Last Call” tribute which includes Special Series vehicles from both lines. Marking the end of an era in the context of a path to electrification, the edition was announced in August 2022 and went to market in November 2022 in the USA. Dodge is now expanding this release to Europe as well within the Region Brand evolution plan. The Project celebrates the Last Call through the revival of iconic models from the Brand’s history which are available in 14 color options on the Charger and Challenger. At the same time, Dodge also expands the popular Jailbreak pack in order to make it available on the 717hp Charger and Challenger SRT Hellcat models too.
“To celebrate the end of the HEMI muscle car era, we pulled out all the stops to reach a new level. With this operation, we want to confirm ourselves once again as a benchmark for the production of extreme performance vehicles. At Dodge, we never lift, and the Brand will mark the last of our iconic Charger and Challenger nameplates in their current form in the same way that got us here, with a passion both for our products and our enthusiasts that drives us to create as much uniqueness in the muscle car community and marketplace as possible.” stated Tim Kuniskis, Dodge Brand Chief Executive Officer, at the launch of US Last Call, August ’22. A series characterized by performance but also exclusivity: in fact, all vehicles are produced and marketed in a limited edition. A plus that represents a real unique opportunity for enthusiasts of the Brand, who by purchasing one of the "Last Call" models will secure an absolutely exclusive product.
Dodge Charger and Challenger "Last Call” and Special Editions - Heritage Colors & Commemorative Plaques
The new series is made up of seven versions for 2023 model year, strongly connected with Dodge’s heritage: for the occasion, the new vehicles take inspiration from the Brand’s iconic muscle cars, evoking their most significant details. Six models were introduced in August 2022 during the Dodge Speed Week event at the M1 Concourse in Pontiac, Michigan: the Dodge Challenger Shakedown, Charger Super Bee, Challenger and Charger Scat Pack Swinger, Charger King Daytona and Challenger Black Ghost. Meanwhile, the seventh model was unveiled in the past few days: it’s the Dodge Challenger SRT Demon 170, an exclusive model that will be produced in just over 3,000 units. Dodge now extends the marketing to Europe for five of these seven special editions: exceptions are the Charger King Daytona and the Challenger SRT Demon 170.
All of the Dodge Charger and Challenger 2023 models include a special commemorative “Last Call” underhood plaque which makes each model a true collector’s item and includes the vehicle name and its silhouette, as well as “Designed in Auburn Hills” and “Assembled in Brampton” to certify each vehicle’s origin. The two ranges include 14 exterior color options each, including three of the Brand’s signature heritage colors—B5 Blue, Plum Crazy purple and Sublime green – as well as the popular and modern Destroyer Grey. The vehicles have also been embellished by distinctive graphic details on the body.
To celebrate this special edition in true Dodge style, the Brand is also expanding the reach of its popular SRT Jailbreak models, which were initially introduced for the Dodge Charger and Challenger SRT Hellcat Redeye Widebody, unlocking color combination ordering restrictions and exclusive content. In 2023, the Jailbreak package will be even more affordable, being extended to the 717-horsepower Challenger and Charger SRT Hellcat. In this way, Dodge offers enthusiasts truly unlimited customization possibilities in building their own muscle car, with unique personalization of every single detail.
Dodge Europe is taking a strong connection with its Official International Commercial Partners to getting the Charger and Challenger in the hands of its enthusiasts, through their Official Retail Network with all Service & Warrantee Packages.
The Dodge Challenger Shakedown lands in Europe
The first vehicle from this Special Edition to be introduced in Europe to the public was the Dodge Challenger Shakedown 2023, a version which pays homage to the famous 2016 concept model introduced at the SEMA Show in Las Vegas that same year. The iconic vehicle is evoked by many details, including the red “392” fender, the “Shakedown” spoiler graphic with red accents, the red six-piston Brembo brakes, the “Shakedown” IP badge, and the Premium Black Nappa/Alcantara seats with red stitching which can also be found on the console, steering wheel, and seats. The new version is also enhanced by unique features like the distinctive black “Challenger” grille badge, the unique R/T grille badge, 20-by-11-inch Carbon Black Lightweight wheels (Widebody), and Demonic Red seatbelts. The legendary Mopar Shaker hood also makes a return. The callback to the original theme is clear with a combination of red and black which perfectly balances the dialogue between modern features and heritage soul.
The Dodge Challenger Shakedown 2023 is a genuine limited edition for fans of muscle cars. In fact, only 1,000 models have been produced—500 Dodge Challenger Shakedown R/T Scat Pack (in Destroyer Grey) and 500 Challenger Shakedown R/T Scat Pack Widebody (in Pitch Black). The 55 exclusive examples landing in Europe are all Challenger Shakedown R/T Scat Pack Widebody (in Pitch Black). It is possible to equip the model with content from the Plus Group, Technology Group, Navigation and Carbon/Suede.
Dodge, high performance and best-in-class power
For more than 100 years, the Dodge Brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments where they compete.
Dodge drives forward as a pure performance Brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as anR/T performance hybridversion of theall-newDodge Hornet, representing the Brand’s first-ever electrified performance vehicle. Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock; the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet. Combined, these four muscle vehicles make Dodge the industry’s most powerful Brand, offering more horsepower than any other American Brand across its entire lineup.
In 2022, the Dodge Brand ranked No. 1 in theJ.D. Power APEAL Study(mass market), making it the only domestic Brand ever to do so three years in a row. In addition, the Dodge Challenger confirmed its leadership in the muscle car segment by again outperforming all competitors for the second consecutive year.
Dodge is part of the portfolio of Brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Further information on Dodge:
Media website: https://www.media.stellantis.com/em-en/dodge
Facebook:https://www.facebook.com/DodgeEurope
Instagram:www.instagram.com/dodgeeurope
Turin, March 29, 2023
