Homemade Kewpie Mayonnaise Recipe on Food52 (2024)

Make Ahead

by: Hannah Kirshner

October5,2021

3

5 Ratings

  • Prep time 10 minutes
  • Cook time 10 minutes
  • Makes About 1 cup

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Author Notes

There are several reasons that chefs, and seemingly every person in Japan, are obsessed with Kewpie mayonnaise and its brethren: It comes in a soft-squeeze bottle with a fine tip for zigzagging artfully across okonomiyaki, a bowl of rice, or an oversized fine-dining plate. It’s tangy, rich, and salty-sweet. And it’s packed with umami (not to mention fat).

That irresistible umami flavor is due to a lot of MSG, and gums and fillers help with the perfectly creamy texture. A homemade version will never be exactly like one off the shelf, but just like Hellmann's has its roots in a humble homemade sauce, so does Kewpie.

So what differentiates Japanese mayo, even in its humbler homemade incarnation? It uses only egg yolks as opposed to whole eggs (which commercial American mayo uses). The oil is a neutral-flavored one, such as canola—never olive oil like you might use for aioli. And instead of lemon juice for tang, it relies on vinegar. It’s a little sweet, too, but never as cloying as Miracle Whip.

I wanted to give you a recipe that won't require a trip to a specialty market or mail-ordering obscure ingredients. I do suggest using dashi to add umami without MSG (which, though not necessarily harmful, I consider cheating)—but you can omit it and still have a great mayonnaise. (Nancy Singleton Hachisu—whose books you should buy if you want to learn Japanese home-cooking—has a recipe for a version that’s as simple as egg yolk, oil, rice vinegar, and a touch of salt and sugar.)

To concentrate the tang and umami in my recipe without thinning out the mayonnaise too much, I cook down the vinegar and dashi. It only takes a few minutes and makes all the difference between ordinary and fantastic mayo! You might instinctively reach for rice wine vinegar when making Japanese food, but cider vinegar gets you closer to the taste of Kewpie.

Here’s a recipe that gets damn close to Kewpie, using simple home-cooking ingredients. Put this in a squeeze bottle and you’re ready to go!

Helpful tools for this recipe:
- Pewter Measuring Spoons
- Five Two Essential Saucepan
- Silicone Grip Whisk

Hannah Kirshner

  • Test Kitchen-Approved

What You'll Need

Ingredients
  • 2 tablespoonsplus 1 teaspoon cider vinegar
  • 2 tablespoonsdashi, homemade or instant (optional)
  • 1 large egg yolk
  • 1 teaspoonDijon mustard
  • 3/4 cupcanola oil
  • 1/2 teaspoonsugar
  • 1 teaspoonkosher salt
Directions
  1. In a small saucepan over high heat, bring the cider vinegar and dashi, if using, to a simmer (if you aren't using dashi, just simmer the vinegar). Cook, adjusting the heat to keep it simmering, not boiling, for 3 to 5 minutes, until reduced to about 1 tablespoon.
  2. Transfer the vinegar-dashi concentrate to a small bowl. Form a ring with a damp dish towel to rest your bowl on—this will keep it stable. Add the egg yolk and mustard and whisk to combine.
  3. Whisking constantly, very gradually drip in the oil down the side of the bowl into the yolk mixture. The mixture should emulsify and thicken.* You can drizzle a bit more quickly once the mixture is very thick.
  4. When all the oil has been incorporated, mix in the sugar and salt. You can add a little dashi or water to thin the mayonnaise so it will easily flow from a squeeze bottle but still hold its shape. It will thicken slightly once refrigerated. Transfer the mayo to a squeeze bottle. Refrigerate and use within 1 week.
  5. *If at any point the mixture breaks and separates instead of getting thick and creamy, don’t despair. Put a fresh egg yolk in a bowl and slowly whisk the broken mixture into it, as if it were the oil.

Tags:

  • Condiment/Spread
  • Sauce
  • Japanese
  • Vinegar
  • Egg
  • Mustard
  • Make Ahead
  • Simmer
  • Snack
  • Lunch

See what other Food52ers are saying.

Recipe by: Hannah Kirshner

Hannah Kirshner isauthor of Water, Wood, and Wild Things.She is a writer, artist, and food stylist whose work has appeared in The New York Times, Vogue, Saveur, Taste, Food52, Roads & Kingdoms, and Atlas Obscura, among others. Trained at the Rhode Island School of Design, Kirshner grew up on a small farm outside Seattle and divides her time between Brooklyn and rural Japan.

Popular on Food52

6 Reviews

Sydney May 29, 2020

Mine was not coming together with a whisk so I used a hand immersion blender instead and it worked great!

Rosalind M. December 29, 2019

From another Kewpie description: "Japanese mayonnaise relies on either apple cider or rice vinegar for a more subdued, sweeter tang."
Thank you for your posted recipe😃

John J. March 2, 2019

As soon as I saw cider vinegar instead of rice vinegar I instantly knew you have no clue about kewpie mayo. Do some research next time dumb ass.

Steven W. January 23, 2022

"A homemade version will never be exactly like one off the shelf,..." and then "I wanted to give you a recipe that won't require a trip to a specialty market or mail-ordering obscure ingredients."
Seems you neglected to read or maybe comprehend those two parts of the article, no? Aside from the insult, which I hope gets you banned, maybe try reading the whole article.

rockymtnneighbor July 23, 2016

This was a bit heavy on the salt for me (or maybe I reduced the vinegar/dashi too much) but the flavors are pretty close to what I remember kewpie mayo to taste like! Mine also came out more of a light-brown color (but again, probably reduced the vinegar/dashi too much).

Chef D. December 22, 2015

I love kewpie mayo! I also happen to have made a home made recipe for kewpie, see mine here: http://www.makesushi.com/kewpie-mayonnaise-recipe/ :)

Homemade Kewpie Mayonnaise Recipe on Food52 (2024)

FAQs

How to turn regular mayo into Kewpie? ›

Add sugar and rice vinegar in a pinch to make Kewpie mayo with regular mayo. It will not be the same as it lacks the rich egg yolk flavors, but this is the closest substitution. For 1 cup of American mayonnaise (I use Best Foods/Hellmann's Mayonnaise), add 2 Tbsp rice vinegar and 1 Tbsp sugar.

What is the secret of Kewpie mayonnaise? ›

The main ingredients of KEWPIE Mayonnaise are oil, egg, and vinegar. KEWPIE Mayonnaise is an "egg yolk type" mayonnaise, which contains egg yolk instead of whole egg. The secret of distinctively rich flavor is egg yolk.

What are the full ingredients in Kewpie mayo? ›

Kewpie Mayonnaise | 500g
  • Nutritional information. Per 100g/ml. ...
  • Ingredients. Soybean Oil, Egg Yolk (9.5%), Distilled Vinegar, Salt, Rice Vinegar, Water, Flavour Enhancer (Monosodium Glutamate), Spices (contains mustard), Antioxidant (385).
  • Allergen. Egg.
  • Dimensions. 220 x 88 x 58mm.
  • Storage instructions.

Is Kewpie Mayo just Miracle Whip? ›

The egginess is certainly stronger because of the yolk content, but it isn't overpowering. There's no added sugar, so it doesn't have that cloying sweetness of a Miracle Whip." Its flavor is described as more "assertive" than common American brands.

What can I use in place of Kewpie mayo? ›

To make a shortcut Kewpie mayonnaise substitute, combine 1 cup mayonnaise with two tablespoons of rice vinegar and one tablespoon of granulated sugar, either using a whisk or a blender.

Is there a big difference between Kewpie mayo and regular mayo? ›

Kewpie mayo is a Japanese brand of mayonnaise known for its umami-rich, tangy-sweet flavor profile. Compared to American mayonnaise, which uses the whole egg, Kewpie mayo is made with only egg yolks, giving it an exceptionally lush, smooth texture and a deeper yellow color.

Why do chefs like Kewpie mayo? ›

It is also a part of why Kewpie has that "it factor" that chefs love. MSG brings umami, that fabulous savory fifth taste, to the mayo party in a way that no other store-bought mayonnaise can touch.

What makes Kewpie Mayo taste so good? ›

The egg yolks—precisely four in every 500-gram squeeze bottle—are an important source of amino acids that give Kewpie its signature savory taste and, to state the obvious, egg-forward taste. To balance out all that fatty goodness, Kewpie has the perfect amount of acid.

Does Kewpie mayo go bad? ›

It has egg yolks as an ingredient, which means that it can spoil or have a flavor or texture change if left unrefrigerated. It is suggested by the brand to keep opened Kewpie Mayonnaise refrigerated to prevent the condiment from going bad quicker than it should.

Does Kewpie mayo need to be refrigerated? ›

Products referred to as "salad dressings" like Miracle Whip, or other specialty versions like the Japanese Kewpie brand, all say to store in the fridge after opening. Always follow package directions when it comes to food storage.

How much does Kewpie mayo cost in Japan? ›

Symbolic of the trend is Kewpie mayonnaise, a flagship product since 1925 and which is in millions of refrigerators across the country. A 450g package could be had for 372 yen ($2.75) until February but will cost 439 yen from October, following a price rise announced by the company on Friday.

Why is it called kewpie mayo? ›

The move was inspired by Nakashima's desire to help improve the physiques and health of Japanese people by making delicious, nutritious mayonnaise so widely available that it became a daily necessity. The brand name was the name of the Kewpie doll character that was popular at the time.

What does the name Kewpie mean? ›

O'Neill described the characters as "a sort of little round fairy whose one idea is to teach people to be merry and kind at the same time." The name Kewpies is derived from Cupid, the Roman god of erotic love.

What is the Japanese mayo with a yellow lid? ›

*1kg *Authentic NOTE: The expiration date of Kewpie Taiwan is not indicated on it's bottle. However, its manufacturing date is printed on its cap. The yellow cap has a shelf life of 9 months. To find out the expiration of the yellow cap, simply count 9 months after its indicated manufacturing date.

What is the best Japanese mayonnaise brand? ›

Kewpie is a Japanese brand of mayo that is essentially the Hellmann's of Asia.

Can I use regular mayo instead of Kewpie mayo for ramen? ›

Don't worry about it being raw, it does cook through as the hot broth hits the seasoning mixture. Kewpie mayo: I love to use Japanese mayo here! But, you can use regular mayo, too. Optional add-ons for this soup: minced garlic, gochujang and seeweed!

Why is Kewpie mayo so much better? ›

Kewpie is made with egg yolks so it's richer.

For starters, Kewpie mayonnaise — which is made with egg yolks and not whole eggs — has a richer, more velvety texture than regular store-bought mayo. It is not surprising, since they use a high proportion of yolks, which give it an egg-forward flavor.

Can I use normal mayo instead of Kewpie reddit? ›

Kewpie does this without fail - but if you try it with American mayo it instead sort of "shreds" into these little white mayo particles that will not emulsify in no matter what you do.

What can I use instead of mayo? ›

9 Scrumptious Mayonnaise Substitutes (Including Vegan Options)
  • Sour cream. Sour cream can add a fresh zip of flavor to almost any recipe that calls for mayonnaise. ...
  • Pesto. Pesto is a popular paste-like sauce made from pine nuts, basil, garlic, cheese, and olive oil. ...
  • Greek yogurt. ...
  • Mustard. ...
  • Eggs. ...
  • Olive oil. ...
  • Avocado. ...
  • Hummus.
Mar 19, 2021

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