How Taco Bell’s Baja Blast soda went from curiosity to rallying cry (2024)

FAQs

When did Baja Blast come out at Taco Bell? ›

Baja Blast was first introduced at Taco Bell in 2004 as a fast-food rarity, a soda flavor exclusive to one chain of restaurants.

History. The flavor was first made available in 2004. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. One of the first instances of a restaurant offering an exclusive soda beverage, it was created to increase sales of fountain soda.

Baja Blast was first released in early August 2004, exclusively at Taco Bell locations in the United States. It marked the first time a beverage company and a fast-food restaurant have created a proprietary beverage. The drink was specifically designed to taste best for their Mexican-inspired food.

The Short Answer: No! Good news, Baja Blast fans—Taco Bell is NOT getting rid of your favorite drink. Baja Blast, the tropical lime-flavored wonder, continues to be a hit among Taco Bell lovers, and there's no plan to say goodbye to it any time soon.

To mark its 20th anniversary, the beloved beverage will now be available beyond the taco chain, at retail stores nationwide all year long. It looks like 2024 (welcome to it) is going to be a big year for fans of Mountain Dew Baja Blast.

It starred actress Aubrey Plaza, known for a kind of deadpan delivery and unexcitable stoicism that captures her millennial generation's favored pose of existential dread.

As stated on the label, Mtn Dew Energy Drinks are not recommended for children. Research shows most energy drinks are consumed by adults looking for an alternative to products like coffee. Much like coffee, Mtn Dew Energy is a beverage that is not recommended for children.

Baja Blast Freeze is a frozen beverage served by Taco Bell. It is a slushie version of the popular Mountain Dew Baja Blast, which is a tropical lime-flavored soda offered exclusively at Taco Bell restaurants. The Baja Blast Freeze is cool and refreshing, ideal for pairing with spicy dishes.

Some sources say Baja Blast is regular Mountain Dew spiked with lime. The official word comes from PepsiCo, which says it is a "cult favorite" with a "legendary Tropical Lime flavor," which would explain the tropical-beach-ideation-producing "Baja" in the drink's title.

Since a Baja Blast only has 54 mg of caffeine, it won't provide as much energy as one can of Monster or Red Bull. However, Baja Blasts have more caffeine than most soda beverages. For example, sodas like Sprite, 7Up, and Ginger Ale have no caffeine at all.

What is the new flavor of Baja Blast? ›

The new sodas are currently hitting shelves, where they're sold in 20-ounce bottles, 12-ounce 12-packs, and 12-ounce 28-packs. Laguna Lemonade is a mango-lemonade flavor, while the Point Break Punch is a tropical punch flavor. The new sodas have a blast of flavor you know and love from Baja, but with new fruity flair.

73 grams of sugar. let's measure that. so that's 18 teaspoons. or 20 and 1/2 cubes of sugar in this drink.

Hard Mountain Dew Baja Blast is a flavored malt beverage inspired by the classic Baja Blast, first released on February 22nd, 2022 for the Hard Mountain Dew line. It is currently available in 17 states and one city.

Baja Laguna Lemonade is Dew with a blast of Mango Lemonade Flavor. Baja Point Break Punch is Dew with a blast of Tropical Punch Flavor, featuring Raspberry and Pineapple with hints of Cherry, Blueberry, and other fruit flavors.

On April 8th, 2024, the official Mountain Dew Twitter account announced that they would be giving out a pair of a special edition of Pitch Black "Eclipse Edition bottles," to fans who shared a photograph to show how dark it is outside when they're at.

In May 2001, Mountain Dew Code Red was released to stores in the United States. In its first year of production, Code Red increased overall sales of Mountain Dew by 6%. Diet Mountain Dew Code Red was introduced in 2002.