Hydrox® :: Leaf Brands (2024)

FAQs

Is Leaf still making hydrox cookies? ›

Leaf® Brands is proud to bring back the original sandwich cookie, Hydrox®!

It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's which in turn sold the cookie line and the rights to the Keebler name to Ferrero SpA.

“There were probably associations that you and I as consumers didn't like about the brand.” Kassoff said it was sales and marketing decisions, not the product, that led to Hydrox's demise. “The misconception about resurrecting brands is, 'Oh, these brands must have died because nobody wanted them anymore,'” he said.

Ellia Kassoff, the CEO of Leaf Brands, always loved brands and the psychology behind them. As THE top high-tech headhunter in the country for 2009, Ellia turned his hobby for marketing and branding into a new career path when he bought the rights to his favorite candy Astro Pop®^®, from Spangler Candy.

According to Hydrox fans, Cracker Barrel, which has nearly 700 US locations, is one of the most reliable places to find the cookies at a physical store.

Kroger, one of the world's largest food retailers, has begun stocking Hydrox cookies in all its stores nationwide, including Scott's, City Market, Dillon's, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's among others.

The cookie's owner, Leaf Brands, accuses the snacking giant of intimidating retailers and instructing workers who restock shelves to hide, misplace or move Hydrox to less desirable locations.

Oreo is the best-selling cookie in the world today. But few people remember the product that Nabisco blatantly ripped off: Hydrox. A creation of Kansas City's Loose-Wiles Biscuit Company, Hydrox was billed as the “aristocrat of cookies,” with a novel combo of chocolate and cream filling.

The Story of the Vanishing Cookie Hydrox® “The Original Sandwich Cookie,” debuted in 1908 as the signature product of Sunshine Biscuits®. The cookie ruled the category until 1912 when National Biscuit, later Nabisco®, created Oreo® to compete with Hydrox®.

Etymology. The origin of the name "Oreo" is unknown, but there are many hypotheses, including derivations from the French word or, meaning "gold", or from the Greek word ωραίο (oreo) meaning "nice" or "attractive". Others believe that the cookie was named Oreo simply because the name was short and easy to pronounce.

How much is Hydrox vs Oreos? ›

The pricing will be roughly where Hydrox^™ was for years: less expensive than Oreos but more expensive than store brands. If a 14-ounce package of Oreos retails for about $4; Hydrox^™ will be $3 and store brand sandwich cremes often cost about $2, he says.

Leaf is a cross-cultural team of corporate lawyers and is one of the strongest Sino-European teams in China. Our team includes talents with different backgrounds, going from legal to finance, and from negotiation to technology.

Leaf International was once the fourth largest candy producer in North America, producing such products as Whoppers, Jolly Rancher, Milk Duds, Rain-Blo bubble gum, the Heath bar and PayDay, before it sold the U.S. division to The Hershey Company in 1996 and left the United States.

Most of Bonkers candy commercials tended to be very high in energy, often with excited overtones. After the commercials stopped running, the popularity of Bonkers waned until it became a rarity, available only in novelty candy stores. The manufacturer has discontinued the Bonkers line of candies.

The cheap, certifiably uncool Xerox of an Oreo. There's a problem with that narrative, though. Hydrox aren't a knockoff — they're the original sandwich cookie. Hydrox debuted in 1908, a full four years before Oreo came out, and they were revolutionary at the time.

Oreos are slightly sweeter. And the Hydrox chocolate biscuits are a little harder, standing up to a milk dunk a little better. But the biggest difference between Oreos and Hydrox was that Oreos had a better name and Nabisco marketed the heck out of them.

“You can't fault the product,” he said. “You can fault the brand managers on these products.” Hydrox met its demise after owner Keebler changed the name to Droxies to distance the cookie from its chemical-sounding name. It also made the cookie sweeter to go head-to-head with Oreo.