Leading ice cream brands unit sales U.S. 2023 | Statista (2024)

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Leading ice cream brands unit sales U.S. 2023 | Statista? ›

Ice cream brands in the U.S.

With unit sales of approximately 176 million, Ben & Jerry's was the leading brand of ice cream in the United States in 2023. While Ben & Jerry's was the leading brand, private labels sold a total of over 401 million units that year.

Market Share of ice cream Industry

The Ice Cream Market is fragmented, with the top five companies occupying 22.60%. The major players in this market are Dairy Farmers of America Inc., Inner Mongolia Yili Industrial Group Co. Ltd, Nestlé SA, Unilever PLC and Wells Enterprises Inc. (sorted alphabetically).

3. Cookies & Cream. Cookies & cream is a new take on vanilla, because it has chunks of cookies so your customers can eat a lot without getting bored with their ice cream.

In 2023, Ben & Jerry's was the leading ice cream brand in the United States, based on sales of 951 million U.S. dollars. As impressive as the performance of Ben & Jerry's is, private-label products made even more sales. Taken together, these products achieved a sales value of 1.4 billion U.S. dollars.

The average American eats ice cream at home 41 times per year, but the over-55-year-olds eat it an average of 56 times annually. This age group even tops children aged 6 to 12, who average only 43 times a year at home, and teen-agers, who average 41 times.

After a century-long endeavor, Unilever now dominates the global ice cream market, with its brands sold around the world.

What is the largest ice cream franchise? ›

We've been serving up smiles one scoop at a time since 1945, and with more than 7,800 locations across the globe, Baskin-Robbins is the world's #1 chain of dessert and ice cream franchises!

Ben & Jerry's and Dairy Queen are the most popular ice cream brands in the U.S., scoring over 50 percent popularity each. The two brands also reach the highest brand awareness, followed by Baskin-Robbins, Breyer's, and Blue Bunny. Close behind, Häagen-Dazs also enjoys strong recognition.

California is the nation's largest ice cream producer. The most popular ice cream flavors in the nation are Vanilla, Chocolate, Neapolitan and Strawberry.

Unilever bought Ben & Jerry's 24 years ago.

1. Ben & Jerry's. Ben & Jerry's is one of the best ice cream brands out there. This American brand has been making ice cream for almost 40 years now, so it's safe to say that they know what they're doing!

The poll results consistently show chocolate is the favorite ice cream flavor of Americans but only by a slight margin in most cases. A few outlier surveys showed a bigger gap between chocolate and vanilla or had vanilla as the favorite.

Ben & Jerry's is known for their original flavors, many of which incorporate foods and desserts mixed with ice cream. Some of these flavors have been themed after musicians, comedians, and public figures, such as Jerry Garcia, Stephen Colbert, Colin Kaepernick and Phish.