Location Page Examples, Best Practices & Must-Have Elements | CONTENTAMIGO (2024)

by Dani Owens

On This Page

  • What Are Location Pages?
  • Why Are They Needed for Local SEO?
  • Are Location Pages Considered Doorway Pages?
  • Must-Have Elements on Location Pages
    • Location Page Checklist
  • Examples of Great Location Pages
  • Other Location Page Examples
  • Location Page Experts

What Are Location Pages?

A location page is a dedicated page about a specific business location.

For example, if you are a local business you should have a dedicated page for each location that you have a physical office in.

Example: An HVAC company would have separate pages for each office location:

  • Tampa, FL
  • St. Pete, FL
  • Clearwater, FL

If you only have one location, then your contact will serve as you location pagelike this.

Location Page Examples, Best Practices & Must-Have Elements | CONTENTAMIGO (1)

Why Are They Needed for Local SEO?

If you’re a business with one physical location or multiple physical locations, I recommend creating location pages for each physical location.

Location pages give the site the opportunity to rank in all the cities or areas that they have locations in.

Are Location Pages Considered Doorway Pages?

I recommend using unique copy on each location page. Why do I recommend this? Because we don’t want Google and other search engines to consider these “doorway pages” or “low-quality pages”. Otherwise, they may not rank well at all.

See Also
Geography

Here’s what Google has to say about Doorway Pages:

Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

Here are some examples of doorways:

Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page

Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)

Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy

https://support.google.com/webmasters/answer/2721311?hl=en

A Google employee has also publicly warned that location pages could be considered doorway pages.

Reference:https://www.seroundtable.com/google-city-landing-pages-doorway-pages-28670.html

Personally, I believe they are ok to have as long as they are not basically copies of each other with the city name swapped out. That’s why I recommend that each page be unique and not have content duplicated on other location pages (within reason).

Must-Have Elements on Location Pages

There are quite a few things you can add to location pages to make them unique.

If you have time, you should read Phil Rozek’s article “Template for Creating Knockout City-Page Content for Local SEO“.

Location Page Checklist

I’ve created my own checklist here below that you can use in addition to his.

Each location page can include:

Location Page Examples, Best Practices & Must-Have Elements | CONTENTAMIGO (2)
  • Type out old school driving directions
  • Insert reviews or testimonials from customers in the city
  • Add photos from employees or jobs in the city
  • Use this awesome questionnaire from Phil Rozekto come up with ideas for other city-specific topics you can write about on each location page

Examples of Great Location Pages

Dick’s Sporting Goods breadcrumbs are perfect: https://stores.dickssportinggoods.com/fl/tampa/288/

Location Page Examples, Best Practices & Must-Have Elements | CONTENTAMIGO (3)

Best Buy’s local reviews are spot-on: https://stores.bestbuy.com/fl/saint-petersburg/6600-22nd-avenue-n-565.html#CustomerReviews

Location Page Examples, Best Practices & Must-Have Elements | CONTENTAMIGO (4)

West Marine’s Google Maps embed + they include a link for driving directions: https://www.westmarine.com/stores/st.-petersburg-fl-1289

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Other Location Page Examples

Location Page Experts

In conclusion, if you’re a business with one physical location or multiple physical locations, I recommend creating unique location pages for each one so that you can grow your organic traffic!

At CONTENTAMIGO our focus is creatingstellar local SEO content. If you need assistance finding the right keywords to target on a local level or need location pages created, we’d love to help! Just place an order!

Location Page Examples, Best Practices & Must-Have Elements | CONTENTAMIGO (2024)

FAQs

What is an example of a location page? ›

A location page is a dedicated page about a specific business location. For example, if you are a local business you should have a dedicated page for each location that you have a physical office in. Example: An HVAC company would have separate pages for each office location: Tampa, FL.

How to create a location page on Facebook? ›

Add business location to Facebook page

Keep in mind that you can only have one address for your page at a time. To add an address, click “About” below your Facebook Page's cover photo. Click on “Edit Page Info” at the top righthand corner. From there, you can click “Location,” and add or edit your address.

What is a service area page? ›

Service area pages (SAPs) are similar to landing pages, in that they are meant to be the place where a prospect first lands after doing a local search and getting your business as a result. Unlike landing pages, which are typically their own, stand-alone website, each SAP is a page that lives on your main website.

How to find a location for a business? ›

  1. Decide on a business location type. ...
  2. Make sure the business location is within your budget. ...
  3. Consider your brand. ...
  4. Think about vendors and suppliers. ...
  5. Find a safe location. ...
  6. Go where there is demand. ...
  7. Think about recruiting efforts. ...
  8. Look for sites with parking options.
Oct 22, 2020

How to make location pages unique? ›

Implement Location-Specific Content

Make sure each page is unique and location-specific. This means creating original content for each of your location pages. Avoid duplicating content by merely copy/pasting copy and substituting different locations across each location page.

How to optimize location pages? ›

Optimizing local landing pages for search: 8 best practices
  1. Avoid duplicate content. ...
  2. Don't spam your content. ...
  3. Optimize URLs and images. ...
  4. Write location-specific information about your business. ...
  5. Take original photos of the locality. ...
  6. Highlight local charities and organizations you support.
Mar 1, 2023

What is the difference between a location page and a business page on Facebook? ›

A Places page is essentially a placeholder until you decide to claim the page and turn it into a branded profile for your company. Business pages give allow you to speak to your followers, gain new ones and spread brand awareness–you can't go wrong.

What is an example of a Facebook address? ›

A username is the web address for your profile or Page (example: Facebook.com/yourname). Your username is often a variation of your name, like jane. doe33 or janedoe3.

How to use Facebook location feature? ›

Turn on Location Services for Facebook
  1. Go to your device's home screen.
  2. Tap Settings, then tap Apps.
  3. Scroll through the list of apps and tap Facebook.
  4. Tap Permissions, then tap Location.
  5. Select Allow only while using app, Ask every time or Don't allow.

How should a service page look like? ›

Service pages typically include a description of the service, pricing information, and a way to contact the service provider. They may also include customer testimonials, FAQs, and other information designed to help potential customers learn more about the service.

What is an example of a service area? ›

service area noun [C] (AT ROADSIDE)

a place near a large road that has bathrooms and stores selling fuel, food, drink, and other things that people want on their trip: A driver who is tired should stop at a service area.

What is the difference between a sales page and a service page? ›

A services page informs the reader of the service itself… it educates and encourages a conversion to take place. A sales page converses with the reader about a product … it explains everything and asks for the money right there!

What are the five location factors? ›

These location factors will help you decide whether or not a community is ideal for your business:
  • Market and Demographics. It's important to know who your ideal customers are when choosing a business location. ...
  • Traffic. ...
  • Accessibility. ...
  • Competition. ...
  • Costs. ...
  • Growth Potential.

What is a good business location example? ›

Examples of good business locations include the M4 corridor for Technology business, a tourist attracting location for hospitality business, and a city centre for a coffee shop.

What is a strategic location for a business? ›

A business location strategy is your plan to find the optimal location for an organization. This requires an analysis of company goals and objectives and finding a location that meets them. Your company's location strategy should align with any overriding corporate structure or strategy.

What is a location example? ›

A place's absolute location is its exact place on Earth, often given in terms of latitude and longitude. For example, the Empire State Building is located at 40.7 degrees north (latitude), 74 degrees west (longitude). It sits at the intersection of 33rd Street and Fifth Avenue in New York City, New York, United States.

What's an example of a location based search? ›

Local results appear for people who search for businesses and places near their location. They're shown in various places across Maps and Search. For example, if you search for "Italian restaurant" from your mobile device, you can get local results. Google shows you nearby restaurants that you'd want to visit.

What is an example of location data? ›

The smartphone is a common example of how location data is generated and tracked. When the device's location services are turned on, it transmits its location via GPS. That location data can be collected and tracked by the network carrier, as well as by various apps and services installed on the device.

How do I create a Google location page? ›

Add your business through Google Maps
  1. On your computer, sign in to Google Maps.
  2. You can add your business in 3 ways: Enter your address in the search bar. On the left, in the Business Profile, click Add your business. ...
  3. Follow the on-screen instructions to finish signing up for your Business Profile.

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