Managing your Marketplace store (2024)

TheManage inventorysection of the Marketplace makes it easy to edit your item listings one at a time or in bulk.

To manage your inventory:

1. After logging in to the Marketplace, chooseMy Marketplace>Merchant homein the upper-right.
2. ClickManage inventoryon the left-hand side.

Unassociated marketplace inventory

If you have added an item to your Marketplace listings in the Second Life Viewer, but have not associated it with an existing listing or created a new listing, it appears in the Unassociated tab of the Marketplace listings window. For more information on adding an item to your Marketplace inventory and creating new listings, seeSelling in the Marketplace.

To associate an unassociated item with an existing listing:

1. Right-click the unassociated item's folder in the Unassociated tab of the Marketplace listings window.
2. ChooseAssociate listing.
3. Enter the Listing ID of the existing listing. The listing ID can be found in parentheses next to a listed or unlisted item listing. For example, "Example Crate (3732)".
4. The unassociated item nowreplaces the existing item in the listing. The previously listeditem becomes unassociated inventory.

Listed, unlisted, and unavailable status

Each of your listings has a status:

• Listed- The normal, active status of an item that is publicly visible and available for purchase on the Marketplace.
  • Exception: limited-quantity stock items stayListedafter they have sold out, but they cannot be purchased.
• Unlisted- An item that is intentionally hidden and unavailable for purchase. You might unlist a product because:
  • You are permanently discontinuing the product but want to keep the listing for your personal records.
  • The product is seasonal or event-specific and will be temporarily unlisted until the next time an appropriate event comes around.
  • You've discovered serious bugs in your product and temporarily unlist it while you address the issue. Be sure to make an announcement on your Marketplace store (and anywhere else on the web you maintain a Marketplace presence, like a blog) to keep your customers informed.
• Unavailable- An item can be unavailable for various reasons:
  • Freshly-added items with incomplete listings show up here. You need toEditeach one and fill in the required fields toListthose items.Learn about item listing fieldsand how to use them.
  • If an item violates the MarketplaceTerms of Service, Linden Lab may make it unavailable.

Note:TheDatefield in Manage inventory indicates the date the item was imported into the Second Life Marketplace.

Editing a listing

To edit one of your listings:

1. In the upper-right, clickMy Marketplace>Merchant home.
2. On the left-hand side, clickManage inventory.
3. ClickActions >Editnext to the item you want to update. You can also clickActions >Previewto see how an item listing looks to potential customers, or clickActions >Unlist/Listto activate or deactivate a listing.
4. Make the desired changes to youritem listing fields.
5. ClickUpdateto save your changes.

You can also get to the Edit Item Listing page from the Second Life Viewer by right-clicking the item's folder and choosingEdit listing.

Removing a listing

To remove a listing, first unlist the item from the Second Life Marketplace:

1. Login to the Marketplace and chooseMy Marketplace>My Store(upper-right).
2. ClickManage inventory. Locate the item entry and click theActions >Unlistlink.

Next, remove the listing from your Marketplace store:

1. Login to the Marketplace and chooseMy Marketplace>My Store(upper-right).
2. ClickManage inventory.
3. Next to the item listing you want to remove, chooseActions >Delete.

Changing the item associated with a listing

If you want to sell a different or updated version of an item using a current listing:

1. In the Second Life Viewer, chooseMe > Marketplace listings
2. Find the listing number in parentheses next to your existing listing. For example, "Example Crate (3757)".
3. Click the Unassociated tab of the Marketplace listings window.
4. Right-click an unassociated item you wish to associate with your listing and chooseAssociate listing.
5. In the Associate Listing window that appears, enter the Listing ID of your existing listing and clickOK.
6. The unassociated item now replaces the existing item in the listing. The previously listed is moved to the Unassociated tab.

Editing more than one listing at a time

Note:ChoosingEditfor multiple items is a useful way to standardize fields that are the same. For example, if you're selling colored variations of hair, most of the information will be identical; or you might have a standard blurb you want to add for multiple products.

To edit more than one listing at a time:

1. Click the checkboxes in the leftmost column for the items you want to edit, or click the checkbox at the top of the column to select them all.

   Tip:If you have a big inventory and want to view or select more items at once, changeItems per pageto a higher number, like100.

2. Below, next toModify selected items, choose an option from the dropdown (List,Unlist, orEdit) and clickGo. The page refreshes with a confirmation message.

Viewing your Moderate or Adult listings

When you search for your item on the Marketplace, make sure youselectGeneral,Moderate, orAdultas underShow maturity levels. Unless you enable Moderate and Adult content, the feature that lets shoppers exclude this content from their search results also prevents you from seeing your own listings.

Your listing's maturity level may be automatically updated by the filters we use to scan for incorrectly rated listings. We occasionally update the filter keywords; if your listing contains words in the updated filter, its maturity rating will be changed accordingly.

If you disagree with the automated maturity rating, pleasecontact support.

Listing enhancements

Listing enhancements allow you to promote an item by advertising it as a "Featured Item" on a highly visible page.

Whileediting an item listing, you can click theAddbutton on the right to:

• Feature this item on the home page-http://marketplace.secondlife.com
• Feature this item on a category landing page- For example,Avatar Accessories.
• Feature this item on the checkout receipt page- A shopper sees this page after checking out.
• Feature this item on the L$0 cart checkout ads page- A shopper sees this page after checking out with a L$0 balance (freebies).

For listing enhancement prices, please see theMarketplace fees and commissions.

Managing your existing listing enhancements

To manage your listing enhancements:

1. Go to theMarketplace.
2. ClickMy Marketplace > Merchant home.
3. ClickManage subscriptionson the left, or clickInventory tab > Manage subscriptions. The Subscriptions page shows the details of all your listing enhancements, including where each item is featured, its renewal period, and its current status.
4. Find the listing enhancement you want to change.
5. ClickEditon the right.
6. You can now edit your listing enhancement. To cancel your listing enhancementat the end of the current time period, clickDon't renew.

7. To renew a listing enhancement that you have canceled, clickReactivate.
8. To cancel your listing enhancementeffective immediately, with no refund for time remaining, clickDelete.

Important:Listing enhancements renew automatically! If you only want to advertise your item for a specific time period, follow the instructions for cancelling your listing enhancement.

Listing enhancement reports

You can view listing enhancement reports, which show statistics on impressions and click-throughs for each listing enhancement you have active:

1. When logged into theMarketplace, clickMy Marketplace>Merchant home.
2. On the left, clickListing enhancements(underReports).

Your store has its own profile that can be customized. You should take advantage of this to promote your brand:

1. ClickMy Marketplacein the upper-right and clickMerchant Home.
2. On the left-hand side, clickEdit Store Information.

Here's what the fields mean:

• Store Name- This defaults to your Resident name, but if you like you can change it to something else.
• Profile- Whatever you want to tell potential customers about you in up to 2,100 characters, likewhoyou are,whatyou sell, andwhyyou do it.
  • Examples: "We've been selling in Second Life for seven years and these are some testimonials from thousands of delighted customers!"; "We believe every avatar should be able to have an incredibly beautiful home"; or "Our company's goal is to amplify your awesome."
• Policies- Do you accept refunds? Do you prefer to be contacted via email or IM, or have you hired support staff that your customers should contact? Make sure to state this here so customers' expectations are clear.
• Link to Blog- Link to your blog or another website about your store. Many sellers use blogs to announce product updates. Some even group together and form community blogs, likeiheartsl.
• Link to Inworld Store- If you have an inworld store, enter itsSLurlhere.
• Store Image- ClickBrowseto choose a JPG, PNG, or GIF image from your hard drive. A well-compressed JPG generally works best. This isn't usually a picture of your inworld store but rather of your brand's logo. This small image must be exactly 45x45 pixels, so make sure what you upload is legible. There are web tools likePicnikthat can help.

  

• Store Banner Image- Again, clickBrowseto choose a JPG, PNG, or GIF image from your hard drive. Must be exactly 700x100 pixels.

  

YourStore NameandStore Imageappear on the right-hand side of all your item pages, like this:

The revenue distributions feature allows payments to be automatically distributed among multiple Residents. Distributions are based on percentages, not fixed dollar amounts. For example, say you are selling a car for L$1,000. You make L$700 per each car sold and distribute L$200 per sale to Alice and L$100 per sale to Bob. In this distribution, 20% goes to Alice and 10% goes to Bob.

Control revenue distributions by clickingAdd Distributionon theEdit item listingpage.

Listings with revenue distributions set must have a price of at least L$10.

Transaction history

To view yourTransaction History:

1. Login to theMarketplace.
2. ClickMy Marketplaceand clickMerchant Home.
3. On the left, underReports, clickOrders.
4. On the Orders page, specify aStart DateandEnd Dateby clicking the calendar dropdowns.
5. ClickGoto refresh the page.
6. On the right, clickDownload CSVto download aCSVfile that can beread in various applications, like Microsoft Excel.

If a Resident buys an item as a gift for someone else, the recipient's name shows underRecipient. If the item is intended to be received by the same Resident who bought it, you see the buyer's name next toCustomer.

Having problems while selling your items? If you can't find a solution below, you can get more help at theSupport Portal.

Redelivering an item to a customer

If a customer requests that an item be redelivered — perhaps they didn't receive it, or lost their only copy — you can follow these steps:

1. 1. When logged into the Marketplace, clickMy Marketplace>Merchant homein the upper right.
   2. On the left-hand side, clickOrders.

      

   3. Search for the order byOrder #orCustomer(the Resident's name).
   4. ClickView orderor the order number you want to redeliver.
   5. ClickRedeliver item.
      

Tip:You might want to make sure that your customer is online before redelivering. If a Resident has more than 25 offline message notifications, any new IMs or item deliveries will fail. Also, if the Resident is set to Away, redeliveries from the Marketplace will fail.

Flagged items

Flagged items are not removed automatically, and flagging does not affect search relevance.

If an item is flagged, the item goes into a queue. Based on the flagger's rating, the flagged item will move up or down in the queue. People who abuse flagging will be ignored.

If your item was flagged for:

• An incorrect category (the most common reason for flagging):
  • See if there are sub-categories of the section where your item is currently listed and move your item to a more appropriate section.
  • Do not post items in the "root" categories such as Apparel, Home & Garden, etc. unless you absolutely cannot find a sub-category that applies. You might alsosuggest a new Marketplace category.
• An incorrect maturity level:
  • Pleasecheck the maturity levelof your item.

If you still have questions about why your item was flagged or unlisted, pleaseopen a support caseand include the exact name of the product as it appears on yourinventory page.