Pon Holdings Buys GT, Cannondale, Schwinn & More in $810 Million Deal - Pinkbike (2024)

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• 222 4

It’s a big club and you ain’t in it

• 21 2

Bingo

• 32 1

It’s interesting to look behind the curtain occasionally.

• 46 3

Takes out the competition when they raise prices on us.

• 128 7

@endurocat: Maybe we should try to flex and pull a Gamestop type power move and get everyone to stop buying bikes until the prices drop back down?

• 192 0

Suddenly Specialized is looking more and more like the small red S.

• 123 0

Will all our bikes roll on the same chassis in the future I wonder, like VW Audi Porsche Lambo Seat Skoda. Santa Cruz will have leather grips and seat. GT will have the funky colours. Mongoose will have the plastic tyres.

• 13 48

Plagiarism; You should've used quotation marks while using George Carlin's work.

• 4 2

Now I love Pon?

• 3 0

• 56 1

• 22 0

@endurocat: Dorel is a dumpster fire. If they hadn't sold these brands they likely would have been out of business in the next few years. Maybe better for the sport to keep the GT and cdale brands alive?

• 70 4

As we all know, massive conglomerates and monopolies always leads to better things for the average person and worker.

• 7 1

@friendlyfoe: I love my 2019 GT sensor....hope to get one again when they introduce a new one

• 2 0

@William42: this sounds like there will be more changes than what we've seen in other Pon acquisitions.. Which I think is needed in this case.. Dorel and there brands don't seem to have a definite direction... It will be interesting to see how this plays out..

• 63 0

At least now I can say I know of someone who bought a Cannondale.

• 6 0

@scott-townes: That's right. After all, what could possibly go wrong...

• 31 5

@scott-townes: I take comfort in the knowledge that the rich deserve to be rich, the poor deserve to be poor, and that whatever happens as a result of market forces is always the best possible outcome.

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• 3 13

Pinkbike commenters have the worst humor

• 5 1

@scott-townes: I guess in line with your comment, I own a Nissan and a Giant. I couldn't afford to own a Bentley and a Yeti. I agree with you in part - over concentration of a market share into one business can lead to a lot of bad things, but it's not 100% bad.

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@TEAM-ROBOT: You forgot that the healthy shouldn't have to pay for the sick because they have been living the "right way".

• 4 0

@William42: What makes you think Santa Cruz employees are happy?

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@scott-townes: ...Bobby Axelrod now owns Specialized. Greed is good.

• 4 1

@William42: I was only using the Gamestop situation as an example of a group of people on the internet working together to affect a change in a financial sector. I don’t mean to target this company specifically but companies are only able to sell $15k bikes which only cost $500 more to make with a motor than without because people are willing to pay what they ask. If everyone decides to let the industry know bike prices are too high by not paying anything the put on them, I think that could work. I am open to hearing arguments of why that is an ignorant statement though.

• 1 0

@MatLax00: I can't even be sure it's not the same concerned enthusiasts who continue to (neg)prop after -/+25, inflating site engagement and driving up prices, but if I were gambling online, I'd bet it's Americans. We like 'voting' more than argumentation

• 1 0

• 168 1

Maybe they can afford Tinker now?

• 62 1

maybe thats why they dumped him

• 50 5

@bontrager1: 100% why they did. Clearing the books for a sale.

• 10 1

@mfoga: I wonder what this means for Martin Maes, considering the rumors he was going to Orbea

• 45 7

Imagine that , Where can we find 25 grand , its either tinker or the co*ke and hookers slush fund

• 13 2

@Compositepro: I know which I would rather have given the choice

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• 118 0

Press release was probably written for the business world, not for cycling punters.

• 52 5

• 40 0

@silvbullit: I wouldn’t describe Pon as vulture capitalist. They have a portfolio of bike companies they are adding to for what looks like a long-term hold, and none were distressed. I think we all worried about that when Pon acquired Santa Cruz, but that hasn’t been a transitory move. Not that I love VC firms or believe that they will “unlock value”, but I don’t think this is about a quick exit for them. My guess is it will look like business as usual for Cannondale et al and we’ll shortly forget they belong to the Pon portfolio.

• 24 0

Right or wrong, that’s what they teach you in business finance 101–the goal of a company is to create value for its shareholders. I personally believe you should do that by creating value and unbelievably good products for your customers, but some just want to create oligopolies. They’ve done it in the eyeglasses world for years now. Two huge companies make all the frames and buy any new entrants to the market.

• 14 5

Corporate charters have one directive: Maximize profits for shareholders and keeping shareholders happy. Expecting them to act social responsible, customer centric, or compassionate is a mistake (unless it aligns with profits in a short term timeframe). Makes you wonder how our country could consider corporations as "people"?

• 8 0

@ppp9911: Isnt PON privately held?

• 14 0

@Hayek: Yeah, people are misusing the term vulture capitalist. That's when they go in and buy struggling companies and either liquidate the brand or flip them, extracting what they can. Eating the corpse, like vultures.
This is just unencumbered capitalism and stock market gaming.

• 13 2

@ppp9911: If not "customer centric" how does a company succeed long term? Products are bought not sold. Any company that loses sight of their customers is doomed to fail. Value comes from the transactions with customers.

• 21 0

@UtahBrent: that’s a surprisingly rare perspective among micro-economists who study this topic, but I agree and wrote my dissertation on that topic. There’s an idea that products become imbued with value through the supply chain process (probably a relic of Smithian or Marxist economics) and have some intrinsic value, but there is no value generated until the point of transaction, meaning that consumers give products their value as long as their utility exceeds the price of the product. It’s essential to do all a firm can to generate utility for the consumer and it’s clear that as consumers, we care not only about the functionality of product we buy, but also the firm who sells it to us. VC firms feel disingenuous to us (Dorel or Pon companies), litigious action feels off (Specialized), etc. and customers will ultimately penalize behavior that violates their expectations. Next time Specialized is considering litigating their trademark portfolio, dont, and donate the legal costs to trail building. Trademarks aren’t focused on the consumer — they care that you make good bikes and care about the sport.

• 4 3

• 5 1

that line, there is no value generated until the point of transaction, declaring it like that sounds like some kind of finding, but it’s really just a presumption of whatever ideological frame your scholarship is working within, right? You define the person paying as the sort of decider of value, and then value is what they decide. So of course it follows value isn’t intrinsic. But the only reason anyone uses the word value or spends the precious minutes of their life discussing value, is because of the connotation with intrinsic value. Otherwise it’s trivial. Lots of really smart workers in STEM make this mistake all of the time. We propose a model. The model generates hypotheses. The model isn’t a new fact and it isn’t evidence of anything. People are like, look how well it fits the observations I used to help make it, it must be pretty good! It’s circular reasoning. Thanks for the really interesting post

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@Hayek: SC has become even worse. It charges even more for its mass produced products with all the economies of scale a big group offers and yet still pretends it’s a boutique brand

• 5 3

@jaytdubs: B Corps is just marketing bs to make money and to make customers think they care about more than just profit.

• 2 1

Hey, speaking of big buyouts and customer satisfaction, is it me, or have all the Outside+ banners been removed from peoples’ names and profiles? It could be they’ve all been voted down into oblivion. Or maybe Pinkbike saw it wasn’t working out too well?

• 1 0

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The Outside+ purchase of PB press release on their website had the same language...

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• 81 27

Just for the record Schwinn, gt, cannondale, mongoose have all been bought and sold so many times they have no DNA they are simply a name of some sh*t bike you don’t want anyway. Learn it, know it, live it.

• 82 11

Mmmm I dunno, man. Cannondale and GT make some decent rigs.

• 13 1

@extratalldirtrider: but both were at one point The Made in USA holdouts. GT made frames in California till 97, Cannondale until what, 2005?

• 9 2

• 61 16

Oh no. My bike HAS to have DNA or else I cant ride it!!! What a silly take. Its a f*ckin bike, not a kid. You buy it, ride it for however long it brings you joy, sell it and buy another.

• 3 0

@PHeller: 2009/2010 ish was the last US built frames.

• 5 0

• 18 0

Just because the people who own a holding company buy/sell the organization doesn't necessarily mean the people who work in the operating companies don't work hard to deliver a good product.

• 5 3

@PHeller: I don’t care if the frames were or are made in the USA or the Far East. It makes no difference to me

• 4 1

@PHeller: there is no large bike company that manufactures in the US except for high end bikes. sometimes USA made is worse quality too. not always but sometimes

• 2 0

@TylerG96: Guerrilla Gravity is a good start. Save a few more pennies and get a Made in USA frame. They don’t need to be made by a large company. Small US based manufacturing will always be small if we’re always in search of everything needing to be cheap. Some stuff I’m perfectly fine being cheap and conglomerate owned, made overseas, other stuff I want to keep awhile so I go more local or US manufactured.

• 57 3

Schwinnta Cruzindale

• 31 3

Coming soon to a Walmart near you.

• 5 0

@noapathy: Nah. They will all eventually end up in the world's ultimate bike shop - Amazon.

• 3 1

@jollyXroger: That's their other product line called the HEYPOWERSUPERDO RIDECYCLE XTREME X (all caps required).

• 3 0

That's actually my stripper name.

• 53 2

Never been a better time to support your local bike manufacturer.

• 24 4

GG whoop whoop

• 21 0

Especially with China pressuring Taiwan currently. Better buy parts now…a Chinese invasion of Taiwan probably isn’t going to speed up production of anything.

• 9 0

@mountainyj: you watch that cruise missile factory ramp up

• 2 0

Allied Cycle Works. American-made carbon. #MadeHere.

• 4 0

been loving the Reeb stuff recently too.

• 1 1

What’s one of them? There is no such thing in reality

• 1 0

@CM999: Alchemy Bikes comes to mind; they build them in Colorado.

• 2 0

@zedpm: they are barely doing it in the US anymore I think. Pretty sure their full squish is now a full asian affair.

• 7 0

@mountainyj: I too will struggle to buy parts during WW3.

• 4 0

• 2 0

@zedpm: They only make the front triangle in the USA, the rest is Asia.

• 1 1

Reeb, Lenz, numerous custom builders, I think Foes may still be American made. Thing is, people are idiots and will find stupid reasons to not buy bikes Made In USA. Guerrilla Gravity gets a lot of hate for its name choices buts their wait times are less than some of the major brands right now. People don’t put small builders first because they want to ride the hip bike of the month, not a locally built bike they’ll keep for years.

• 2 0

@PHeller: Brent Foes is still crushing away. Even keeps his social media pretty up to date.
Good, more bikes for loyal customers who have respect for locally made products and the people behind them. Let the people who hate wait for another year so they can get their 2022 Epic S-Works Kenevo Yet-E Session $16k model in 2024….people are gonna be real sad around Christmas this year.
Maybe, just maybe, this will teach people about being wasteful consumers who burn through garbage product like candy because, “they can just Prime another one.”

• 45 5

f*cking conglomerates man

• 13 0

Thats fine. We have WeAreOne to buy from now.

• 10 0

@Jvisscher: *for now

• 4 0

My sister works for a different outdoor conglomerate. I always tried to seed the idea to buy a couple bike brands so I could get a discount. Sadly they seem to have missed that deal.

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• 27 0

Ratboy back to Syndicate!?

• 11 0

not quite, just on CannonCruz

• 24 1

• 5 1

Agreed, PON has more value at the very top for the cycling world. Dorel builds cheap furniture and owns a million side things.

• 2 0

Infusing Schwinn quality and Santa Cruz/Cervélo quality would be disastrous for Pon and I'm sure they know this. With all these major brands and Mike's Bikes (Which includes BikeSmart, and Public Bikes), Pon seems to be making a major reach into the U.S. bike market, and for many, hopes are up!

• 27 3

Hopefully this will resurrect the zombie that is GT, and help Cannondale stop being such a mediocre brand.

• 8 5

Maybe they could book 25K USD/year for Tinker?

• 2 0

@zoobab2: Don't see why not, looks have Pon have plenty of money to throw around!

• 5 0

They make all the bikes they need to make to be involved in our sport. What else is there? I’d argue that the problem is that these brands don’t represent anything more than that - a brand. A bunch of marketers and maybe an engineer/designer or three for product development but no real “prescience”. Very little demo tours. Not many sponsored events. No local manufacturing. An office in an office park somewhere.

• 20 2

I really don't understand this industry. People are making a sh*t ton of money off of it... How do we get a little more in the pockets of those who actually work in it?

• 3 3

get them a job at amazon?

• 2 0

I’m just saying, the general consensus seems fine with supporting D2C and amazon to save a buck.

• 19 1

Headline next week: Pon Holdings buys Outside in 1 million dollar deal after all Pinkbike commentors ditch the site.

• 7 0

Ponkbike

• 3 0

@inside-plus: Poutside Plus

• 22 2

It’s a pon-zi scheme.

• 1 0

Hahaha great pun.

• 18 0

Man you know how many bikes I could buy with 810 million dollars. Goddam

• 262 0

at least 3 sworks kenevo SLs

• 13 3

At least one... maybe even two if you get alloy frames

• 2 2

@twonsarelli: i don't know man, you might be able to buy 4? maybe?

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• 6 0

Could you find $810m worth in stock now though?

• 14 1

You could get a GX alloy frame FS, maybe, but expect delivery in April 2022.

• 1 0

You mean this year?

• 2 0

@twonsarelli: nope still saving for the "founders edition"...

• 1 0

@twonsarelli: this years or next years? I reckon 2 max

• 2 0

Aliens turn up and wonder which nutters bought 809 million in sram sx rear mechs

• 1 0

@twonsarelli: no only one alloy kenevo with sram sx

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@twonsarelli: That you need to use a bit, so the motor fails, so Spesh repairs it and gives you a 4 year warranty. Repaired units are worth more than new ones in the 2nd hand market... which where you could buy up to 5 with tha money!

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@inside-plus: guess I need to replace the batteries in my abacus

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• 20 2

They overpaid for Santa Cruz. And they were not the first...

• 10 2

Everyone overpays for SC. The remarkable bit is how they have managed to get away with it for so long

• 1 1

Great, now Santa Cruz will be even more expensive . The Conglomerate needs to reap the rewards of its risk, then continue to capitalize on the Brand's reputation.

• 2 0

@Glory831Guy: They've owned Santa Cruz for 6 years

• 19 0

Ponhub

• 16 0

"But for a beautiful moment in time we created a lot of value for shareholders."

• 13 0

I am also confident that this transaction represents full value for Dorel shareholders

• 11 2

Chill. What a wonderful idea. Syphon all the money to a few deep pockets. I wish we as consumers could all collectively tell these corporations to screw off. Support small business where you can and recognize those that refuse to sell out.

• 4 0

Shimano anyone?

• 8 0

Consolidation is the way of the world, but might turn out to be an anachronism. PON's model, a portfolio of brands that largely leverages technology and production from external partners, might not age well. If the current supply chain disruption turns out to be a longer-lived part of the industry, the smart money is on companies developing local, resilient and cost-effective production technology. Guerilla Gravity comes to mind.

• 1 0

Except unless the entire supply chain diversifies the small players won't have buying power to get the materials they need in a supply crunch.My local outdoor shop is struggling to get products right now that are stacked in pallets on the floor at Cabelas.

• 8 0

Seems worth mentioning that Pon Holdings also just acquired Mike's Bikes, a Bay Area (California) store chain that was supposedly the world's biggest dealer of Specialized (emphasis on *was*, because Spesh cancelled all their orders when the deal went down).

• 2 0

Worth mentioning for sure

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Cannondale, Schwinn, Mongoose & GT. Someone at Pon loves the 90's

• 12 3

I just took Schwinn off my short list.

• 4 0

No bass boat paint job for you!

• 6 1

Hopefully we see people make a push to support smaller independent builders since the price gap between premium bikes from the big brands and boutique brands seems to be closing.

• 1 0

@grub14: Not to worry! The boutique builders are catching up quickly!

• 25 21

Pinkbike readers be like:
What do you mean some large companies decided to do a thing? As an cyclist myself I feel entitled to a sweet bike from the subject company, but the company should have no expectation or right to make a profit. In fact, Why won’t the shareholders just agree to recategorize the company as a charity? It’s because they’re greedy!

• 1 0

Nor do most people understand that the vast majority of the "boutique" brands they love are structured similarly for the same reasons but on a smaller scale. 100:1 odds most of these small companies are not directly owned by the "owners" on paper but have been structured so the OpCo is part of a HoldCo so profits can be taken and redirected to other assets through the Holdco to minimize and/or defer income taxes. Majority are paying "competitive wages", which means market average, and may supply some nominal perks to make it a "great place to work".

• 4 0

Makes a lot of sense. Dorel was always a weird owner for these bike brands. PON seems to be a great manager of brands and maybe this will allow GT and Cannondale a little more margin room to continue to play with innovation etc. Being a little part of Dorel's master portfolio wasn't the best environment to build a consumer focused innovation brand.

• 5 0

Another reason to buy from small brands like Banshee or Transition,for big brands, maybe Trek as they are at least more transparent and environmentally conscious. Monopoly is never a good thing.

• 6 0

What a deal for Dorel. I hope the cannondale or GT DNA doesn’t disappear.

• 5 1

That happened years ago. Neither Cannondale nor GT have been anything more than a way for a big corporation to sell bikes for over a decade.

• 3 0

@wyorider: The 'GT' most of us grew up with and respected died not long after Rich Long passed away. Gary knew it, cashed out.

• 6 0

I see this as potentially a very good thing for smaller companies depending on how they're able to position themselves.

• 7 0

Monopolize all industries! Crush the plebs.

• 6 3

Ask anyone that worked at Santa Cruz or Cervelo how those transitions went......Holdings companys like PON exist for one reason... PROFITTherefore expect quality to go down, selection to diminish, more big box sales and a bunch of white privileged middle aged dutch males to have fat bank accounts.

• 2 0

There are other ways to increase profit. Supply chain efficiencies most notably. I'm not sure that PON is a terrible PE company.

• 4 1

I’m not sure what they are really getting besides brand names. IP? Seems like vertical integration is the future with ebike drivetrain development, manufacturing and direct to consumer sales.

• 2 0

This is actually really interesting. They paid significantly more than the value of the entire company for the brands. Someone tried to buy out the company earlier this year for around 530 million but would have been taking on the company's debt. That's how much freaking debt Dorel has. Shareholders turned down that offer and the share price has tanked recently.

• 1 3

Huh, plenty of dentists but apparently not a lot of finance guys on here.

• 2 1

$810M, I wonder how good a value that is.
What their ROI will be, interest on any loan, restructuring, distribution cost savings, and forward plan for the companies.
Also... how many patents they have bought as part of that $810M?

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• 5 0

So if Pon get into the wheel game ... would they make their own Pon Hub?

• 1 0

They now own Santa Cruz's Reserve Wheels

• 4 1

My thoughts go to the employees who will be mowed down by the "new vision", the "trend marketing", the "growing demand" and the management of the "family"

• 2 0

Im from Wilton CT originally, where the Cannondale HQ is. I went back to visit my folks this summer and drove by, the windows are all boarded up and the Cannondale sign is taken down. I wonder where they're moving to.

• 1 0

Learned to do bunny hops, cross ups and table tops aboard a caloi-cross BMX in 1983 in Brazil. Learned to ride singletrack on a giant iguana in 1997 in Asheville NC, Raced Enduro first time in 2010 on a GT Force in Greenville SC. It's all connected now.

• 4 1

Thanks, Pon, for all the free bearings I get from the Santa Cruz free bearings for life program!

• 4 0

Bring back the Schwinn Straight 8!

• 3 0

I think Trek would figure out how to reduce my bike's arrival time real quick if I spent $810 million on it

• 4 0

So....I guess Iron Horse is staying with Dorel then?

• 3 0

Mmm i think that components shortage will be very critical for other than Pon, Trek, Specy

• 1 0

Where do these corporations come from that out of nowhere gobble up major brands, better yet where is their money coming from to be able to make such huge purchases. The M&A game is quite the enigma.

• 1 0

If I was this company I would focus GT on gravity and focus Cannondale on XC and Road, or maybe turn GT into an ebike brand. Some way to differentiate the brands better so I would Know why to buy a SC vs a Cdale vs a GT.

• 3 0

Is that a consolidation or a rise of a monopoly?

• 3 0

A this is why bikes are so expensive!!! Bug corpo funds.

• 2 0

Whew with all this scale Santa Cruz will finally be able to bring their pricing in line with Giant.

• 3 0

This is why I bought a Druid instead

• 2 3

Ask anyone at Santa Cruz or Cervelo how that transitions gone......Holdings companies like PON and Accell have one interest, profit.Watch quality drop, choice diminish and some white privileged middle aged Dutch white guys get rich

• 1 0

@gnarlysipes: all SC bikes already look the same

• 1 1

Hey I have a Cannondale. Moterra 1 to be precise. Have had it 12 months and its one on the best built bikes I have ever owned. I don't quite understand the negative press or why you see so few reviews

• 3 0

Pon also bought Mike's Bike's, in CA. So they can do DTC & local shop.

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And dropping tinker was the deal clincher! That guy working for us for ever he ant 25 k he gets the door

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Oh well, it's not like Cannondale could get any worse anyway

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Pon clearly has some money burnig a hle in their pocket. First SC then Mikes Bikes and now this?!?! wow

• 1 0

Gotta love those who criticize organizations who seek monopoly, are greed and who seek to control everyone and everything … then vote anti-Brexit .
Sellouts !

• 6 4

So Wyn Masters to Syndicate?

• 2 0

810 million $ in bikes??!! I'm gonna tell my wife.....

• 2 0

Can’t wait to see a Santa Cruz and schwinn concept store

• 1 0

this industry is ripe for m&a as long as it keeps offshoring the supply chain

• 1 0

What a surprise that the whole bike industry has shortages… literally one big company…

• 5 3

I wont buy those brands anymore .... its been fun ....

• 2 0

Why? PON is just as worthy if not more than the Dorel owners. Look into their company, furniture and all kinds of side gigs.

• 2 1

We're all just pons in the capitalist scheme. Buy everything you can locally and using the barter system whenever possible.

• 2 0

Could explain Tinker getting fired.

• 1 0

Awesome to see a company headquartered in the bike capital of the world succeeding. Not surprising at all.

• 1 0

Proud owner of a Foxy Carbon R, far from being perfect but a character of its own

• 3 1

They're about to be hit with a massive anti-trust lawsuit.

• 3 3

This is great! Now Cannondale might be able to afford to pay that guy who was complaining on Instagram. I honestly can't remember who he was though

• 2 0

That's why I am happy to ride a Revel. No corporate overlord.

• 1 3

The greenhouse impact of a bike I'm buying has zero impact on my purchasing decision. This is nonsensical corporate virtue signaling for the citizens of Wokadishu to pat each other on the back over as they buy alloy bikes because there's supply shortage of carbon bikes.

• 2 0

Can't wait for the Lefty Mullet Bronson

• 1 0

Everyone loves criticizing the buyers …
Why aren’t we talking about the “Sellouts”…

• 1 0

Surprised they paid that much.. This is actually a good thing for smaller brands.. opportunity to gain market share

• 1 0

Surprised they paid that much.. ouch. Actually a good thing for smaller brands.. opportunity to gain market share

• 1 0

Hope they do something with Schwinn other than supermarket garbage. Loved the Straight 8, 6 and Rocket 88.

• 2 0

PonHub

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• 13 15

It might be good for GT and Canndonale to get some fresh blood in their MTB industrial design teams, is it a co-incidence that both have a tendency to look awkward and ill-proportioned?

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*unique

• 17 0

Wouldn't normally disagree, but I think that recent model GT pictured above looks great.

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@honourablegeorge: It's a big improvement but the seat tube still looks massive (dunno if it is or not) and it's a bit too reminicscent of the previous-gen Nukeproof Mega to my eyes.
I'm not into curvy bikes at all though.

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Does that mean Tinker is back in?

• 1 0

No 10 percent staff discounts on Santa Cruz bikes, just sayin.

• 1 0

Buy/Ride/Own Specialized, YT or Trek and be calm

• 2 1

I wonder if Tinker was aware of all this ?

• 1 1

They bought Caloi to pay l a lot less taxes here in Brazil Since bicycles have an enormous amount of taxes

• 1 0

Kyary Pamyu Pamyu - Ponponpon. Youtube it.

• 1 0

Make Eddie Fiola GT Again!!!

• 1 0

I hope they change every direction of CALOI

• 1 0

So Bryceland is «reunited» with Santa Cruz in some weird way. Ha

• 2 1

Bicycle dicision.

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yes

• 6 7

Add more brands to the list I will never support. For profit, only for the shareholders

• 1 2

The Dutch have bin smoking again small country but ohoh so good in taking over things.

• 5 0

Most major Dutch corporations have themselves been taken over, moved or sold off. Hoogovens (Tata Steel), Unilever (moved to the UK), KLM (practically taken over by Air France), Philips (many divisions sold off to several competitors), etc.

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Dutchies on their way back to Global Bike World Domination! Oh, and now I can finally order a Lefty on my Gazelle opoefiets.

• 1 1

If there are big Dutch companies it is because it is convenient to be based there

• 3 0

@blacktea: that's usually the foreign companies that moved here for tax benefits and/or infrastructure and accessibility. There are companies here that started here and that became successful because of innovations and entrepreneurship (like Philips and ASML).

• 5 4

Santa cruz got Outsided.

• 1 1

No Pon intended but that is a dumb name whatever business your in.

• 2 0

Pass the Dutchie Pon the bike brands side

• 4 3

Buy Guerilla Gravity...

• 3 2

LONG LIVE IBIS

• 2 1

who downvoted this WTF

• 1 1

Maybe they can now give Tink 25K

• 2 1

rip

• 1 0

#bikepon

• 10 12

Conglomerates stink - I’ll definitely avoid buying anyone of these brands going forward.

• 20 0

Going forward? All the brands involved here were part of a conglomerate already - only which one changed for some of them.

• 6 5

I haven’t bought Santa Cruz since Gen1 Hightower don’t plan to buy another one of there bikes after Pon bought them@FuzzyL:

• 6 6

I smell monopoly…..

• 3 4

Atleast somebody will buy a GT..

• 1 2

At least China can't illegaly dump cheap bikes lile they did with solar

• 1 2

Big Dave

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DGAS

• 2 4

Ratboy back on a Santa Cruz now?

• 1 0

Why, when they have the same owners as Cannondale?

• 5 6

Greedy bastards

• 3 6

Pon 's I have a problem with this scheme.

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