Target ads to geographic locations (2024)

Review the details below about each location targeting level and the types of businesses that could be a good fit.

What to consider when choosing your location targets:

• Be sure to target the locations where you can find your customers, which isn't necessarily the same place that your business is located. For example, if you own an e-commerce company, target all the locations you ship to, not just where your business is physically located.
• If you target an area where your business isn't located, you won't be able to view your ad when you search on Google.com. However, you can use the Ad Preview and Diagnosis Tool to find your ad.
• If you target a small radius or very small location, your ads might only show intermittently or not at all. That’s because small targets might not meet our targeting criteria.
• It's also a good idea to keep your language and location targeting settings consistent. For example, if you're targeting English-speaking users in England, remember to target the English language, and be sure that your ads are written in English.

Note: Google Ads only permits targeting for locations that adhere to minimum privacy thresholds where minimum area and minimum user counts are met. For example, we do not allow radius targeting under 1 km around any given location. If your desired location target doesn't adhere to these privacy thresholds, then you'll not be able to target it in the Google Ads interface.

It's worth keeping in mind that selecting a small location could mean that your ads might only show intermittently or not at all. That’s because small targets might not meet our targeting criteria.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords, and content drop down in the section menu.
3. Click Locations.
4. Click the blue pencil icon .
5. Enter the name of the location that you'd like to target. If you're entering a city name, add the country name as well. You don't want to target Paris, France, if you're trying to sell cowboy hats to customers in Paris, Texas.
6. Click Save to add the location.

Try it now

Here's how to set location targeting for multiple campaigns at the same time:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns, then click on the Settings tab.
4. Check the box next to any campaigns that you want to change.
5. Click the Edit drop-down menu, then choose Change locations.
6. In the box that appears, choose whether you would like to set new locations for the selected campaigns or add new, additional locations to those campaigns.
7. Type a location in the text field. After you select a location, additional text fields will appear where you can add more locations.
8. Optional: We recommend you click Preview to view how your campaigns’ location will change.
9. Click Apply.

Tip: While on the campaign settings page, you can click the filter icon to show only campaigns that match specific criteria. This can make it easier to make changes in bulk to certain campaigns.

Selecting a radius

When you target a radius, it's worth keeping in mind that selecting a small radius could mean that your ads might only show intermittently or not at all. That’s because small targets might not meet our targeting criteria.

1. In your Google Ads account, click theCampaigns icon .
2. Click the Audiences, keywords, and content drop down in the section menu.
3. Click Locations.
4. Click the name of the campaign you wish to edit.
5. Click the blue pencil icon, then select Radius.
6. In the search box, enter the address of the location you'd like to use for the center of the radius. Enter the radius that you'd like to target and select a unit of measurement from the drop-down menu.
7. Check the map to make sure you're targeting the correct area. When you're ready, click Save to add the radius target.
8. Click Save.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords, and content drop down in the section menu.
3. Click Locations.
4. Click the name of the campaign you wish to edit, then click the blue pencil icon .
5. Check the box next to "Add multiple locations."
6. In the box, paste or type the names of up to 1000 locations that you'd like to target (with each location on a separate line), and add locations from one country at a time. Check the list of locations that can be targeted.
   • To target more than 1000 locations, you can add location targets in bulk multiple times. For example, if you'd like to target 1200 locations, add your first 1000 location targets. When you're done, add the remaining 200 locations.
   • To target a city or zip code, include the full name of the country or state—for example, Oxford, England or 94103, California.
7. If you wish to restrict your results to one country, click the field below the location entry box and select your desired country.
8. Click Search.
9. We'll display all locations that matched your search in the review panel. Review your results, then click Target All to target all of the locations that matched your search, or Exclude all to exclude all of the locations that matched your search. To target individual locations from the review panel, click Target next to the location you wish to add as a target.
   • If you searched for any location targets that weren't found, you'll find them in the box where you entered the list of locations.
   • Clicking the gray “x” button will remove all locations from the review panel, and from your existing location targets or location exclusions.
10. Under "Targeted locations", you'll find the location targets that you've just added.
11. Click Save.

Try it now

Location targeting data template(download CSV)

You can use the geographical targeting table to find all the locations that you can target and how you should refer to them in your template.

• Google Ads Editor: Our free, downloadable application for managing your Google Ads campaigns offline. Learn more about how to Add multiple location targets.
• Google Ads API: Our Google Ads API allows developers to build applications that interact directly with the Google Ads platform. Learn more about Google Ads API geo targeting options.

You can review location target limits for your campaign.