Pretzel Pub Range
The key ingredient in Wendy’s new Pretzel Pub Burger was beer cheese sauce. With an alcohol content of 0%, the range had all the flavours and aromas of the pub, but without any of the alcohol-based consequences.
So to launch the new range to New Zealand, we targeted and rewarded the people who needed a 0% taste of the pub more than anyone else - sober drivers on a night out.
Agency: Augusto // Client: Wendy’s // Role: Art Director //Copywriter: Mitch Crowe // Creative Director: Adam Thompson
