Your website is a living document. The content you display to your users changes by the year, month, day, and possibly even by the hour. There is always something new to say, promote, or talk about.
If you use your website as a living document, you might also be wondering how to make your content feel alive from time to time. Updating content to be fresh might be one part of the experience. Personalizing content is essential to giving people an experience that makes them feel valued and appreciated as a visitor, or a customer.
What you might be looking for is a service that allows you to update and customise content based on a visitors location in the world. There is no better way to provide fresher content to your visitors. Up to date contact info, shipping rates, calls to action, banners, ads, terms, and more are made much more relevant by taking location into account when serving content to your users.
What is Geo Content?
Geo Content is a service from Geo Targetly that allows you to dynamically change your website content based on your visitor's geolocation.
There is no coding required, it’s easy to set up, and it’s fast, so your visitors won't be aware that your website is dynamically serving content to them based on their location.
Changing Phone Numbers, Contact Details, Store Locations Based On Location
One beneficial way to leverage Geo Content for your website is to dynamically change phone numbers, contact details, addresses, store locations based on your visitor’s location. This allows you to communicate better and inform your visitors and customers. If your customers aren’t able to see the right phone number or address on your website at a glance, they might be less likely to convert or contact you. By giving them the most up to date and relevant information, you increase the chances they will get in touch with you, and that they will feel satisfied with the relevance of the content on your website.
Modifying Prices, Shipping Costs, Tax Rates Based On Location
With Geo Content, you can update prices, tax rates, shipping rates based on your website visitor’s location. Up to date pricing is essential for good customer experience online. And as tax rates for online shopping influence what your customer will ultimately end up paying, it’s important for these pieces of information to be accurate and up to date. Shipping rates are incredibly variable based on your visitor's location as well, so being able to update those dynamically is a huge bonus for your content, and it’s something your visitors will appreciate.
Changing Call To Action Text, Website Copy Based On Location
Dynamically changing the text on your website, and call to action text is an extremely versatile feature made available with Geo Content. This allows you to make your website copy more enticing for local offers and gives your customers a more relevant website experience. Being able to do this dynamically also means that you don’t have to worry about serving the wrong content to the wrong visitor. Changing the text on your call to action buttons, or checkout buttons based on visitor location is another great way to encourage engagement and increase conversions on your site.
Changing Header Images, Promotion Banners, Sliders Based On Location
One of the most powerful features to leverage from a service like Geo Content would be to change images, banners, sliders based on visitor location. If you want to show off your products, or some fresh content that feels local, there is no better way than to introduce imagery that shows your visitor what your product might look like in their environment, or how others around them are using your products or services.
Showing Banner Ads, Text Ads, Third Party Ads Based On Location
Displaying banner ads, text ads, or third-party ads based on location is a powerful way to help drive traffic towards targeted offers or to leverage direct advertising on your site in a more professional manner. Say for example you are a local business, and there is an event going on in town that might be relevant to people who live nearby. You could display an ad for that event to people who live nearby in the city, but avoid showing it to people too far away to take action and attend the event. By preventing non-relevant ads on your site, you improve the experience of your visitors and also ensure you are not distracting users from your content with non-relevant offers.
Altering Legal Wording, Policies, Terms Based On Location
Another essential use case for dynamic content on your website is for changing the legal wording, terms and conditions, policies based on your visitor’s location. If you serve content to customers or visitors in regions with stricter requirements on information collection, for example, you will want to make sure your terms are accurate and updated for them as well as being updated for other countries to exclude rules and laws that are not relevant to them. Because most users already neglect terms and conditions, it's a good idea to update your terms based on location. This gives your users a more natural step towards reading and encountering the terms that are relevant to them.
Conclusion
Your website should be a living document. And if you use your site as a living document, you should also keep in mind that your visitors inhabit different parts of the world, and will be consuming your content from different physical locations.
Keeping your content fresh requires understanding that your visitors want updated content that considers their individual experience on your website, but also material that reflects their reality, and how they are accessing your site as well. Without addressing your users desire to feel unique and essential to your business, you could end up missing out on engagement, leads, and sales.
If you’ve thought about dynamic content on your website based on location, you need to consider Geo Content by Geo Targetly. There is no better way to provide fresher content to your visitors. Up to date contact info, shipping rates, calls to action, banners, ads, terms, and more are made much more relevant by taking location into account when serving content to your users. Get started today with an easy setup, and no code to write.
Geo Targetly is a simple, plug-and-play tool that lets you create dynamic content based on a visitor's country, state, & city. To start creating geo based content, claim your free trial now!
