How to Choose a Turkey (2024)

How to Choose a Turkey (1)

There are a number of considerations to keep in mind when buying a turkey. Firstly, how many people are you serving? From here you should consider how many adults versus children, whether they’re light or heavy eaters, and whether or not you want leftovers.

Our turkey expert has some great pointers for how to pick a turkey:

Fresh or Frozen Turkey?

Choosing a fresh or frozen turkey depends largely on preference, but also on how soon you plan on cooking your turkey. Make the right decision for you by considering these general tips.

  1. Fresh turkeys are ready to prepare. Fresh turkeys are best if held in the refrigerator for 24 hours before final preparation.
  2. Frozen turkeys can be purchased weeks in advance, but need several days to thaw and require adequate space in your freezer and refrigerator.
  3. Allow 1 day of thawing for every 4 pounds of turkey. Turkeys need to be thawed in the refrigerator or by cold water thawing. Check out How to Thaw a Turkey for more information.

Turkey Tips

Did You Know?

Fresh and frozen Butterball turkeys are all natural, gluten free and raised without hormones.

Fresh and Frozen Butterball turkeys are deep basted for juiciness and flavor.

All natural means minimally processed and no artificial ingredients. All turkeys are raised hormone- and steroid-free in accordance with USDA requirements.

Why Butterball Turkeys are the Best

Butterball turkeys are of the highest quality product and will be sure to impress your guests. Here’s why Butterball is the right choice, especially for the holiday season:

  1. Butterball turkeys are always tender and juicy because we take the extra step of individually pre-brining them based on size. We pre-brine directly in the breast meat ensuring you can take the turkey from the packaging to your pan without a lot of additional preparation before cooking and enjoy the most tender and juicy turkey possible.
  2. Every Butterball turkey comes with an easy to read instructional insert with step-by-step cooking instructions – from thawing to cooking times and temperatures we help guide you through the whole process. If you accidentally toss the instructions you can always call 1-800-288-8372 or contact us for additional help.
  3. Our giblets come in a cook proof bag. If you accidentally leave them in while cooking, the turkey isn’t ruined. If you choose to remove them, the bag makes the removal process easier.
  4. Our easy open packaging makes it easy to remove the turkey in one quick step. Just pull the tabs apart and you’re ready to begin the cooking process with no mess.
  5. Butterball turkeys have a natural leg tuck using the skin to hold the legs in place and make it easier to stuff. There are no plastic or metal locks in a Butterball turkey ensuring you won’t have to worry about a hot metal clip when you remove your stuffing.
  6. Butterball has been awarded American Human Certified® status from the American Humane Association.

Turkey Tips

Plan Perfect Portions

Let us do the math for you. Visit our Calculators and Conversions page to determine the size of Butterball turkey needed for your meal.

Suggested Recipes

Classic Whole Roasted Turkey  Prep Time < 15 minutes Cook Time 3+ hours Calories Per Serving 771
Herb and Citrus Butter Roasted Whole Turkey Prep Time < 30 minutes Cook Time 3+ hours Calories Per Serving 520
White Balsamic Turkey Prep Time < 30 minutes Cook Time 3+ hours Calories Per Serving 320

Suggested Products

We believe people should feelgoodabout what they eat. That's why all Butterball® products are made with quality turkey for everyone and for any occasion.

View our products

Where to buy

Whole Turkey

Turkey Roasts and Whole Breasts

Turkey Cuts

Ground Turkey

Turkey Bacon

Butterball® Turkey Talk-Line®

Got a turkey-related question? We can answer it!

Call 1-800-BUTTERBALL or text us at 844-877-3456 to chat with our turkey experts

Call now

Learn more

How to Choose a Turkey (11)

More Turkey Tips

How to Brine

Brining is the key to a juicy, flavor-filled turkey. Never tried it before? We'll show you how.

Learn more

How to Stuff

Whether you call it stuffing or dressing, it's at the heart of any Thanksgiving. Let us show you how to prepare a stuffed turkey.

Learn more

How to Thaw

Ready to get cooking? We'll show you the do's and don'ts of thawing your turkey.

Learn more

How to Inject a Turkey

Looking to add a little extra flavor? Try injecting your turkey with a favorite marinade. It's simple and easy.

Learn more

How to Carve

There's one last step before you dig in: carving! Don't be intimidated. We're here to guide you.

Learn more

Food Safety Essentials

Get the information you need to store, prepare and enjoy your meal safely.

Learn more

How to Make a Leftover Turkey Sandwich

Got leftovers? Make a sandwich! Turn your Thanksgiving dinner leftovers into another tasty meal.

Learn more

How to Choose a Turkey

Fresh or frozen? Big or small? We can help you choose the right turkey for your next gathering with our how-to video.

Learn more

How to Place a Meat Thermometer

Unsure of how to check if your turkey is done cooking? Use a meat thermometer!

Learn more

How to Marinate

When you know the basics of marinating, you can guarantee great flavor every time. Let us show you the steps and some great recipes, too. There's a marinade for every occasion and every palate.

Learn more

How to Inject a Turkey

Looking to add a little extra flavor? Try injecting your turkey with a favorite marinade. It's simple and easy.

Learn more

How to Check for Doneness

Is the turkey done yet? You may have heard of different ways to check, but there’s only one way to be sure.

Learn more

How to Choose a Turkey (2024)

FAQs

How do I pick the right turkey? ›

Grade A turkeys are meaty, have well developed layers of fat under the skin, and are practically free from pinfeathers, bruises, cuts, tears on the breast and legs, and broken bones. Select a turkey cold to the touch. The younger the turkey, the more tender and mild flavored it will be.

Is a 14 lb turkey enough for 7 people? ›

The general rule of thumb is 1–1½ pounds turkey per person.

Will a 20 lb turkey feed 10 people? ›

Chef Neal Fraser of Redbird in Los Angeles budgets for 2 pounds per person as does Rocco DiSpirito, executive chef at The Standard Grill in NYC. “So, for 10 people you should prepare a 20-pound turkey.

What should I look for in a good turkey? ›

Above all else, look for one with a well-rounded breast—it'll turn out juicier. Beware of flat spots, which can indicate the bird has been thawed and refrozen. This not only increases the chances of freezer-burned meat, but it also raises the risk of food-borne illness.

What size turkey is most tender? ›

The flavor of a bird is determined by several additional factors, which may actually be more important than whether your turkey is fresh or frozen. Size is key — smaller birds tend to be more tender; if you have a lot of guests coming, think about cooking two small turkeys instead of one large one.

Why are Butterball turkeys better? ›

Did You Know? Fresh and frozen Butterball turkeys are all natural, gluten free and raised without hormones. Fresh and Frozen Butterball turkeys are deep basted for juiciness and flavor. All natural means minimally processed and no artificial ingredients.

How long to cook a 15 lb turkey? ›

How Long to Cook a Turkey
Turkey WeightServingsCooking Time
12 to 14 lb8 to 102 3/4 to 3 hours
15 to 18 lb10 to 123 1/4 to 4 hours
18 to 20 lb12 to 144 to 4 1/4 hours
20 to 22 lb14 to 164 1/4 to 4 3/4 hours
2 more rows
Sep 26, 2023

How many people does a 22lb turkey feed? ›

8 to 10 people = 8- to 15-lb. turkey. 12 to 16 people = 12- to 24-lb. turkey.

How long does a fresh turkey last in the fridge? ›

Buy a fresh turkey one to two days before the day you plan to cook. If there is a 'best-by' or 'use by' date on the manufacturer's label, then you can keep fresh poultry, unopened, in the refrigerator until that date. Do not follow the 'sell by' date on the label.

What is the best tasting turkey size? ›

The Short Version: Our Top Recommendations
  • Buy a natural (un-enhanced) bird, preferably free-range or heritage breed for more flavor.
  • Stick to birds in the 10 to 12 pound range, about one pound per guest. ...
  • Do not brine it. ...
  • Cook your turkey by spatchco*cking it.
  • Use a thermometer to tell you when the turkey is done.

How early should I buy turkey for Thanksgiving? ›

A raw, fresh turkey should be stored for no longer than two days in the refrigerator. So if you're buying fresh and want to keep it that way, you'll have to make the purchase right before Thanksgiving. Still looking for a fresh, local bird? Don't wait to reserve one.

Which brand of turkey is the best tasting? ›

Gunthorp Family Farms' Pasture-Raised Turkey is the perfect centerpiece for your Thanksgiving feast, offering exceptional quality and ethical sourcing. Delivered frozen in an insulated box with dry ice, it arrives within 24-48 hours of ordering fully frozen.

How soon before Thanksgiving can you buy a fresh turkey? ›

Buy a fresh turkey one to two days before the day you plan to cook. If there is a 'best-by' or 'use by' date on the manufacturer's label, then you can keep fresh poultry, unopened, in the refrigerator until that date. Do not follow the 'sell by' date on the label.

What is the best size turkey to cook? ›

Q: What size turkey should I buy? Plan on about one pound of turkey per person, which translates to around half a pound of edible meat. Over 15 pounds or so, turkeys become more difficult to cook, take much longer, and are more prone to drying out. I find the best birds are around 10 to 12 pounds.

How do you know which turkey is dominant? ›

Head Coloration

Often, the more white displayed, the more dominant it feels. In contrast, the more red showing, the more fear or submission it's expressing. Hunting Application: Study the head coloration to know how aggressive your calling and decoying should be.

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